Events Search and Views Navigation
April 2022
E-mail Marketing 101
Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…
Find out more »May 2022
Confused About Sales Tax – What You Need to Know!
Many businesses are confused about the need to charge sales tax. Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state…
Find out more »Social Media Marketing Trends For 2022
Social Media is constantly changing and as a busy small business owner, it is hard to keep up with Instagram Reels, TikTok, YouTube Shorts, and now audio rooms. Should I podcast? Should I start a YouTube channel? Not to worry! Our in-house Social Media Goddess, Deborah Deras, attended the Social Media Examiner conference and has updates for you about where you should spend your time to get a return on investment. She will share in this interactive dialogue: • What…
Find out more »Contract Sourcing – Procurement Overview
Join Andrew Barerra, the Procurement Relationship Manager at PACE, as he talks about how to do business with the government, utilities, and large private-sector corporations. This workshop will instruct small business owners on the importance of: • Identifying all relevant NAICS Codes • Small Business Certifications • Supplier Vendor Portal Registrations • How to search for Contracts • The RFP & RFQ review process • Bid Budget & Proposal Submission *The WEBINAR will be conducted via ZOOM. Instructions to connect…
Find out more »Introduction to the SBIR and STTR programs
The Small Business Innovative Research (SBIR) and the Small-business Technology TRansfer (STTR) programs are competitive federal programs, open only to small business entities. The programs provide non-dilutive funding to support research and development activities aiming to create new commercial products. This workshop provides basic information about the federal SBIR and STTR programs. Topics to be discussed are: • Benefits and limitations of SBIR/STTR funding • Steps to prepare for the writing and submission processes • How to assess your competitiveness • Where…
Find out more »Small Business Certification
The PACE Procurement Services Center offers certification training for small business owners who seek to secure supplier contract awards with the government and private sector entities. The main purpose of this certification training program is to promote contract opportunities for disadvantaged, minority, women, veteran, and small local business owners. Certification categories includes: SAM Registration, 8(a), HubZone, Small Business Enterprise (SBE), Disadvantaged Business Enterprises (DBE), Minority Business Enterprises (MBE), Women Business Enterprises (WBE), Disabled Veteran and Small Local Business Enterprises (SLBE).…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »June 2022
Staying Risk-Free: New Applicable Employment Laws for Small Businesses
Employment laws change every year, are you in the know about what applies to your business? Come join us to learn about: • Labor law update • OSHA's Emergency Temporary Standard • Minimum wage increases • New & remaining Covid-19 Supplemental Paid Sick Leave • Upcoming compliance requirements Followed by Q&A Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the…
Find out more »Facebook Live Stream
We all have been seeing engagement drop dramatically on Facebook. The algorithm seems to be only favoring pay to play. How can small businesses on a budget get visibility when your target market spend most of their time on Facebook. Well, this workshop will share many hacks including how to Livestream on Facebook while simultaneously being seen on other platforms. What is Facebook Live and will it help me with sales Where do you Facebook Live? How long should I…
Find out more »Pathway to Business Financial Wellness – 4 Part Webinar Series
Do you find it difficult to access the funding to grow your business? Join us in a 4 Part Financial Webinar Series curated to help equip your Small Business with the key financial knowledge to run a successful business. Every Thursday from June 16, 2022 - July 7, 2022 @ 3 PM - 4 PM. Week One (6/16/2022): Introduction to Key Financial Concepts Explore cash flow, cash runway, payment terms and other key small business financial concepts. Week Two (6/23/22):…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »July 2022
Should You Be Charging Sales Tax – What You Need to Know!
Many businesses are confused about the need to charge sales tax. Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state…
Find out more »Branded Marketing: What is it and why you should care
Want to build a better business? Struggling to understand how to jumpstart growth? The surprising answer is in branded marketing. Learn how to connect the dots between what you're selling and finding the people who want to buy. Plus much more in our Q&A sessions Presented by: Lizzy Okoro *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »August 2022
Staying Risk-Free: New Applicable Employment Laws for Small Businesses
Employment laws change every year, are you in the know about what applies to your business? Come join us to learn about: • Labor law update • OSHA's Emergency Temporary Standard • Minimum wage increases • New & remaining Covid-19 Supplemental Paid Sick Leave • Upcoming compliance requirements Followed by Q&A Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the…
Find out more »TikTok for Small Businesses
The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…
Find out more »How To Sell Online – Part One
If the pandemic taught us one thing, it is the importance of Small Businesses being able to successfully sell their products or services online. You do not have to waste alot of money on ads to make sales if you know how to use organic social marketing. Join us for this content filled workshop and discover: • One simple mindset shift of your perception to increase your sales instantly • How to schedule income producing activities into your busy day…
Find out more »Branded Marketing: The Business Secret You Need To Know
Are you about to launch and want to make a splash? Or maybe you've been in business but are struggling to attract customers? Join Lizzy Okoro to talk about branded marketing - what it is, why you should care, and how to apply it to your small business. Plus much more in our Q&A sessions! Presented by: Lizzy Okoro *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »September 2022
How To Sell Online – Part Two
There is a psychology to selling. Once you discover it, you will find making online sales much easier. Like everything, success leaves clues. When you follow the blueprint that big businesses are using without the big budget simply by leveraging your social media platforms and email marketing campaigns, you will see your sales increase. In this webinar you will discover: • 5 strategies to close a sale • How to use effective marketing to attract sales • How to use…
Find out more »How To Use Instagram Reels
Instagram’s take on the ever-popular TikTok (and other new tools like Byte and Triller), Instagram Reels is a format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. What are Instagram Reels How to select the music, speed, and filters How to shoot your video How your reels are found in the discovery tab to target potential new customers How to optimize your reels to target your ideal client/customer How to convert reels…
Find out more »Should You Be Charging Sales Tax – What You Need to Know!
Many businesses are confused about the need to charge sales tax. Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. REGISTER NOW Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent…
Find out more »Branded Marketing: The Business Secret You Need To Know
Are you about to launch and want to make a splash? Or maybe you've been in business but are struggling to attract customers? Join Lizzy Okoro to talk about branded marketing - what it is, why you should care, and how to apply it to your small business. Plus much more in our Q&A sessions Presented by: Lizzy Okoro REGISTER NOW *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »October 2022
Social Media Selling for the Holidays
The pumpkins are out, which is your sign that it is time to plan and launch your holiday campaigns on social media! Are you looking for a list of key components for your holiday marketing strategy? Pasadena SBDC has partnered with, The Social Media Goddess, to offer you this guide to holiday social media marketing for 2022. • 7 must do social media posts for the holiday season to increase sales • How to create gift guides with your products…
Find out more »
