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October 2024
Answer the Money Question: “Why Would I Choose You Over Your Competition?
Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat the slightly modified marketing language of their competitors. Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling. In this session, Aleya Harris will teach you how to define the problem you solve, showcase your approach to…
Find out more »November 2024
Future-Proof Your Business by Building Relationships and Growing Your Email List
Running a business comes with its fair share of uncertainty, especially in an industry that is constantly evolving. Designing a long-lasting and sustainable company falls on your ability to develop strong relationships and reach your target market where they already are: in their inboxes. In this session, Aleya will shed light on the strategies behind an effective marketing funnel and how email marketing ensures your brand remains top-of-mind while generating revenue on demand. Takeaways include: How to design your marketing…
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