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hosted by: Pasadena City College SBDC


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October 2021

Basics of SEO & Web Analytics

Oct 26 @ 9:00 am - 11:00 am

Are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable keywords,…

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YouTube for Business – Part 2: The Ten Fundamentals of Content Creation

Oct 28 @ 2:00 pm - 3:30 pm

You know you need a YouTube channel, but how do you create videos that people want to watch? How to create content that people will want to share and that will compel them to see you as an expert to procure your products and services? People who have a big following on YouTube don’t do it by accident. There is a specific strategy and you need to know the playbook and follow the rules. Get access to an exclusive YouTube…

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Bolster Your Business Through E-Commerce

Oct 29 @ 2:00 pm - 4:00 pm

For business owners looking to get an overview of the current e-commerce landscape. Join us to learn: • Review of the e-commerce landscape. • Emerging trends in e-commerce. • Overview of the different e-commerce platforms. • Evaluating the marketing channels. • Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Presented by: Alex Vasquez…

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November 2021

YouTube for Business – Part 3: Search Engine Optimization

Nov 4 @ 2:00 pm - 3:30 pm

Just like a Website, you will not be discovered on YouTube without Search Engine Optimization. It is not enough to upload a video. There are 5 steps you must do to have your videos be found in search. Discover these quick hacks to get your content discovered and monetize your message. • How to title videos by keywords to get the most impact • How to create compelling thumbnails and why you need them • The importance of tags to…

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