Serving the
San Gabriel Valley
hosted by: Pasadena City College SBDC

The SBDC hosted by the Pasadena City College

About the Pasadena City College Small Business Development Center

Our program is dedicated to promoting economic growth in our community. We provide confidential, no cost one-on-one business consulting to assist with business startups, growth, loans, marketing, government contracting, technology and more. We have the resources to help you start, grow or manage your business!
We also offer low-cost training events and workshops at no cost or at a low-cost to help you strengthen your business knowledge and apply it immediately to your business plans. Whether starting a new business or running an existing business, we can help you guide your business to a successful future.

Mission Statement

The Small Business Development Center (SBDC) helps small business owners succeed with low cost training and no-cost one-on-one consulting from experienced entrepreneurs and industry experts. The SBDC has been hosted by Pasadena City College since 2013 and has since assisted area business owners increase their sales, obtain loans, streamline operations, utilize new technologies, expand into new markets, and position themselves for long-term growth.

About the Pasadena City College SBDC Team

Our team is pleased to offer our consulting services in English, Spanish and Italian if needed. Please contact us at 626.585.3106 to schedule your appointment.



Donald Loewel

Position: Director
Business expertise: Lean Launch principles, raising capital, value proposition development, customer discovery, sales and marketing strategies

Don Loewel is the Director of the Small Business Development Center (SBDC) at Pasadena City College. In this role, Don leads a team of experienced business consultants and entrepreneurs who advise businesses owners in areas such as: raising capital, strategic planning, legal, sales & marketing and financial analysis. Don has 20+ years of sales, marketing and management experience in the medical device and software industries, and has consulted with small and mid-market companies to build long-term growth. As a trained Lean Launchpad educator, Don has helped countless founders test the feasibility of their startup ideas so they can launch sustainable and scalable companies. He truly has a passion for helping entrepreneurs achieve their maximum potential. Don has a BS in Biology and MBA from Santa Clara University.

View Donald Loewel's Professional Bio


Business Consultants


Lawrence Johnson

Position: Business Advisor
Business expertise: Debt & equity funding; Specialty: food & beverage industry

Larry Johnson has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry, as well as debt and equity consulting. Larry is active after hours as a Rotarian in his local community and is also an aficionado of classical music and the LA Philharmonic. His weekend passions include golf, tennis and hiking the local mountains.

View Lawrence Johnson's Professional Bio



Lori Williams

Position: Business Advisor
Business expertise: Finance, accounting, business start-ups, business plans, marketing & general business operations

Lori Williams is a business consultant, speaker, and writer. She has over 30 years of experience in strategic planning, finance, marketing, and operations. Functioning as the chief strategist for her consulting agency, she has worked with middle market companies to build long-term sustainable growth. Her eBooks are distributed through Amazon, iTunes and Barnes & Noble. Lori holds an MBA from Pepperdine University, a BS in Business and Management, an AA in Medical Science and a Practitioner’s license in Neurolinguistic Programming.

View Lori Williams's Professional Bio