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X-WR-CALNAME:The Pasadena City College Small Business Development Center (SBDC)
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X-WR-CALDESC:Events for The Pasadena City College Small Business Development Center (SBDC)
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DTSTART:20260308T100000
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DTSTART:20261101T090000
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DTSTART;TZID=America/Los_Angeles:20260916T110000
DTEND;TZID=America/Los_Angeles:20260916T123000
DTSTAMP:20260902T232811
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SUMMARY:Elevate Your Business Plan with Software Powered Innovation
DESCRIPTION:Unlock the true potential of your business with our upcoming webinar\, “Elevate Your Business Plan with Software Powered Innovation.” Dive into a comprehensive workshop designed to elevate your business planning process\, ensuring that you not only chart a course for success but do so efficiently and effortlessly. \nIn this power-packed session\, we will guide you through multiple facets of creating a robust business plan\, whether you’re forging an internal roadmap or seeking funding. Discover the art of setting measurable strategies and tactics\, key elements that propel businesses towards their goals. \nWhat makes this webinar stand out? We’re introducing a cutting-edge business plan software\, a revolutionary tool designed to streamline the planning process and make it more intuitive than ever before. Say goodbye to complexity and welcome a seamless experience that empowers you to focus on what truly matters – the growth and success of your business. \nJoin us as we revolutionize your approach to business planning. It’s not just a webinar; it’s your gateway to strategic excellence and a future of unprecedented success. Don’t miss out on this transformative event – secure your spot today! \nPresented by: Business Advisor\, Craig Cappai \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before and the day of the webinar.  \nREGISTER NOW \n
URL:https://pccsbdc.org/workshop/elevate-your-business-plan-with-software-powered-innovation-30/
LOCATION:Webinar – PCC
CATEGORIES:Business Planning
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DTSTART;TZID=America/Los_Angeles:20260922T120000
DTEND;TZID=America/Los_Angeles:20260922T130000
DTSTAMP:20260902T232811
CREATED:20260827T195502Z
LAST-MODIFIED:20260827T195502Z
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SUMMARY:World Building IS the New Branding
DESCRIPTION:A strategy workshop on the 7 elements that make your business clear\, credible\, and memorable. \nIn today’s crowded marketplace\, a logo and color palette are no longer enough to make a lasting impression. Strong brands create a complete experience that gives their audience something to recognize\, connect with\, and remember. \nIn this interactive workshop\, you’ll explore the 7 essential elements of world building and learn how to create a more cohesive and compelling brand. Discover how your messaging\, visual identity\, values\, voice\, audience\, and customer experience can work together to build trust\, strengthen connections\, and support long-term business growth. \nAttendees will learn how to: \n\nCreate a clear and cohesive brand identity\nBuild credibility and trust with their target audience\nStand out and create a memorable brand experience\nAlign their messaging\, visuals\, and customer experience\nBuild stronger connections that support clients\, customers\, and revenue\n\nPresented by: Business Advisor\, Asia David \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before and the day of the webinar.  \nREGISTER NOW \n
URL:https://pccsbdc.org/workshop/world-building-is-the-new-branding/
LOCATION:Webinar – PCC
CATEGORIES:Branding & Messaging
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DTSTART;TZID=America/Los_Angeles:20260930T100000
DTEND;TZID=America/Los_Angeles:20260930T113000
DTSTAMP:20260902T232811
CREATED:20260828T022822Z
LAST-MODIFIED:20260828T022822Z
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SUMMARY:Claude 102 - Projects\, Artifacts\, SOPs & Workflows
DESCRIPTION:In this intermediate\, hands-on session\, for those using basic Claude\, you’ll go beyond basic prompting and unlock the real power of Claude for your business. Designed for small business owners\, entrepreneurs\, and professionals building a side hustle\, this webinar focuses on using Claude to create structured projects\, reusable artifacts\, and streamlined systems that save time and increase output. You’ll learn how to move from one-off prompts to building scalable workflows that support content creation\, marketing\, operations\, and client delivery. \nWe’ll also explore how to develop your unique AI voice so your content sounds like you\, not generic automation. By the end of the session\, you’ll understand how to create SOPs (Standard Operating Procedures) using Claude\, design repeatable frameworks\, and turn AI into a consistent\, high-performing business partner. This is where efficiency meets personalization—and where your side hustle begins to operate like a well-oiled machine. \nWhat You’ll Walk Away With:\n\nA repeatable system to create projects and artifacts inside Claude for ongoing business use\nA framework to build custom SOPs that automate daily and weekly tasks\nHow to set up workflows\nHow to create custom dashboards\n\nFacilitator:\nDeborah Deras is an AI trainer\, two-time author\, international speaker\, and doctoral scholar with over three decades of business experience. As an AI educator\, marketing strategist\, and public speaking consultant\, she empowers organizations and entrepreneurs to leverage artificial intelligence to increase efficiency\, enhance marketing effectiveness\, and drive revenue growth. Her approach blends practical strategy with cutting-edge AI tools to help participants implement what they learn immediately. \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before and morning of the the webinar.  \nREGISTER NOW \n
URL:https://pccsbdc.org/workshop/claude-102-projects-artifacts-sops-workflows-2/
LOCATION:Webinar – PCC
CATEGORIES:Marketing,Social Media
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DTSTART;TZID=America/Los_Angeles:20261028T100000
DTEND;TZID=America/Los_Angeles:20261028T113000
DTSTAMP:20260902T232811
CREATED:20260827T195416Z
LAST-MODIFIED:20260827T195416Z
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SUMMARY:Google Flow for Small Businesses
DESCRIPTION:Create Professional AI Videos & Visual Content Without a Production Team\nImagine being able to turn a simple business idea\, product photo\, or marketing message into eye-catching visual content without hiring a videographer\, production crew\, or professional editor. In this beginner-friendly 90-minute webinar\, small business owners\, entrepreneurs\, consultants\, and side-hustlers will discover how to use Google Flow\, Google’s AI creative studio\, to transform ideas into professional-looking images\, video clips\, scenes\, and marketing assets. \nThis practical session focuses on business results—not filmmaking jargon. Participants will learn the fundamentals of prompting Flow\, creating images and video\, using reference assets to improve consistency\, and turning short AI-generated clips into content for social media\, advertising\, customer education\, presentations\, and brand storytelling. We’ll also explore how AI can help small businesses produce more creative variations faster so they can spend less time staring at a blank screen and more time testing ideas that attract customers. \nParticipants Will Walk Away With\n\nA simple Google Flow creation formula for turning a business objective into a prompt and then into an image\, video clip\, ad concept\, product visual\, or social media asset.\nThree immediately usable business content ideas and prompts they can customize for social media marketing\, brand storytelling\, product/service promotion\, or customer education.\nA practical 30-day AI content strategy for using Flow to create and repurpose visual content while reducing production time and cost.\n\nWho Should Attend?\nThis webinar is designed for small business owners\, entrepreneurs\, consultants\, coaches\, service professionals\, content creators\, nonprofit leaders\, and professionals building a side hustle. No video-production or advanced AI experience is required. \nAbout the Facilitator\nDeborah Deras is an AI Trainer\, two-time author\, international speaker\, doctoral scholar\, and entrepreneur with more than three decades of business experience. As an AI Educator\, marketing consultant\, and public speaking consultant\, Deborah helps organizations and entrepreneurs understand how to put artificial intelligence to work in practical\, revenue-focused ways. Her training focuses on helping professionals use AI to increase efficiency\, improve marketing\, strengthen communication\, save time\, and ultimately to increase revenue. Deborah makes emerging technology approachable by translating complex AI tools into practical strategies business owners can begin using immediately. \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before and morning of the the webinar.  \nREGISTER NOW \n
URL:https://pccsbdc.org/workshop/google-flow-for-small-businesses/
LOCATION:Webinar – PCC
CATEGORIES:Marketing,Marketing Planning
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