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X-WR-CALNAME:The Pasadena City College Small Business Development Center (SBDC)
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X-WR-CALDESC:Events for The Pasadena City College Small Business Development Center (SBDC)
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DTSTART;TZID=America/Los_Angeles:20261027T120000
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SUMMARY:Brand Ready: Prep for the Holiday Season
DESCRIPTION:The holiday season is one of the biggest opportunities of the year to grow your business—but making the most of it requires more than simply adding a holiday promotion. \nIn this hands-on strategy workshop\, we’ll look at how to prepare your business\, brand\, and marketing efforts for the busiest shopping season of the year. \nAttendees will learn how to: \n\nAudit your current brand presence — identify what’s working\, what may be getting in the way\, and where you have opportunities to stand out.\nOptimize your calls to action and customer journey — create clear\, compelling reasons for customers to take the next step.\nMaximize what you already have — explore creative ways to repurpose and get more mileage out of your existing content\, creative\, and marketing assets.\nStrategically test something new — identify opportunities to experiment with new ideas\, messaging\, or approaches that could support your holiday goals.\n\nTogether\, we’ll turn these insights into a practical holiday strategy tailored to your business\, so you leave with clarity on what to prioritize\, what to test\, and how to put your efforts toward driving holiday revenue. \nPresented by: Business Advisor\, Asia David \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before and the day of the webinar.  \nREGISTER NOW \n
URL:https://pccsbdc.org/workshop/brand-ready-prep-for-the-holiday-season/
LOCATION:Webinar – PCC
CATEGORIES:Branding & Messaging
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DTSTART;TZID=America/Los_Angeles:20261028T100000
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SUMMARY:Google Flow for Small Businesses
DESCRIPTION:Create Professional AI Videos & Visual Content Without a Production Team\nImagine being able to turn a simple business idea\, product photo\, or marketing message into eye-catching visual content without hiring a videographer\, production crew\, or professional editor. In this beginner-friendly 90-minute webinar\, small business owners\, entrepreneurs\, consultants\, and side-hustlers will discover how to use Google Flow\, Google’s AI creative studio\, to transform ideas into professional-looking images\, video clips\, scenes\, and marketing assets. \nThis practical session focuses on business results—not filmmaking jargon. Participants will learn the fundamentals of prompting Flow\, creating images and video\, using reference assets to improve consistency\, and turning short AI-generated clips into content for social media\, advertising\, customer education\, presentations\, and brand storytelling. We’ll also explore how AI can help small businesses produce more creative variations faster so they can spend less time staring at a blank screen and more time testing ideas that attract customers. \nParticipants Will Walk Away With\n\nA simple Google Flow creation formula for turning a business objective into a prompt and then into an image\, video clip\, ad concept\, product visual\, or social media asset.\nThree immediately usable business content ideas and prompts they can customize for social media marketing\, brand storytelling\, product/service promotion\, or customer education.\nA practical 30-day AI content strategy for using Flow to create and repurpose visual content while reducing production time and cost.\n\nWho Should Attend?\nThis webinar is designed for small business owners\, entrepreneurs\, consultants\, coaches\, service professionals\, content creators\, nonprofit leaders\, and professionals building a side hustle. No video-production or advanced AI experience is required. \nAbout the Facilitator\nDeborah Deras is an AI Trainer\, two-time author\, international speaker\, doctoral scholar\, and entrepreneur with more than three decades of business experience. As an AI Educator\, marketing consultant\, and public speaking consultant\, Deborah helps organizations and entrepreneurs understand how to put artificial intelligence to work in practical\, revenue-focused ways. Her training focuses on helping professionals use AI to increase efficiency\, improve marketing\, strengthen communication\, save time\, and ultimately to increase revenue. Deborah makes emerging technology approachable by translating complex AI tools into practical strategies business owners can begin using immediately. \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before and morning of the the webinar.  \nREGISTER NOW \n
URL:https://pccsbdc.org/workshop/google-flow-for-small-businesses/
LOCATION:Webinar – PCC
CATEGORIES:Marketing,Marketing Planning
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