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September 2021
Instagram Series – How to Use Instagram Reels – Webinar Six
How to Use Instagram Reels WEBINAR SIX Instagram’s take on the ever-popular TikTok (and other new tools like Byte and Triller), Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. • What are Instagram Reels • How to select the music, speed, and filters • How to shoot your video • How your reels are found in the discovery tab to target potential new customers •…
Find out more »E-commerce Workshop
For business owners looking to get an overview of the current e-commerce landscape. Topics include: • Review of the e-commerce landscape. • Emerging trends in e-commerce. • Overview of the different e-commerce platforms. • Evaluating the marketing channels. • Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Presented by: Alex Vasquez REGISTER NOW…
Find out more »How To Do Social Media For Sales
So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: • Who are the main players…
Find out more »October 2021
Google My Business
Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…
Find out more »YouTube for Business 101
Who owns the SEARCH engine, Google? Who owns YouTube, Google? When your potential customers/clients go online to search for your products or services they look on Google. If they are under 33, I promise you, they will go first go to YouTube which is also a search engine for videos. When you create an online presence on YouTube you have the ability to come up in Google search and YouTube search double the discoverability for half the effort. It…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Overcoming the Labor Shortage: Strategies to Thrive in Today’s Labor Market
Join us to learn strategies to attract and retain talent amid the labor shortage and become an employer of choice. We'll discuss latest trends and the current perks that employees seek from employers and will open the floor for clients to discuss some of their current struggles as well as to be provided business-specific recommendations. Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants…
Find out more »Basics of SEO & Web Analytics
Are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable keywords,…
Find out more »YouTube for Business – Part 2: The Ten Fundamentals of Content Creation
You know you need a YouTube channel, but how do you create videos that people want to watch? How to create content that people will want to share and that will compel them to see you as an expert to procure your products and services? People who have a big following on YouTube don’t do it by accident. There is a specific strategy and you need to know the playbook and follow the rules. Get access to an exclusive YouTube…
Find out more »Bolster Your Business Through E-Commerce
For business owners looking to get an overview of the current e-commerce landscape. Join us to learn: • Review of the e-commerce landscape. • Emerging trends in e-commerce. • Overview of the different e-commerce platforms. • Evaluating the marketing channels. • Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Presented by: Alex Vasquez…
Find out more »November 2021
YouTube for Business – Part 3: Search Engine Optimization
Just like a Website, you will not be discovered on YouTube without Search Engine Optimization. It is not enough to upload a video. There are 5 steps you must do to have your videos be found in search. Discover these quick hacks to get your content discovered and monetize your message. • How to title videos by keywords to get the most impact • How to create compelling thumbnails and why you need them • The importance of tags to…
Find out more »E-mail Marketing 101
Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…
Find out more »How To Do Instagram Live for Sales
We all know a picture paints a thousand words well, a video says 10,000 words, and a live video has infinite possibilities. There are so many case studies of Small Business Owners, like the DJ, DNICE where he went from 80K to over 1 million followers and landed a brand partnership with Michelle Obama. Results may vary, but when you learn to master this tool on Instagram, you can position your business and brand for an increase in sales. You…
Find out more »Google My Business
Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…
Find out more »Social Media For Sales
So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: • Who are the main players…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Facebook Live for Business
Facebook has over a billion subscribers. Currently Facebook Business pages are pay to play so if you are posting and wondering why you are getting no engagement in comments, likes or shares it is because the algorithm favors video and especially favors live streaming video. With Quarantine and more people working from home Social Media usage has soared. How can you capture the attention of your target market via Facebook Live Streaming to grow your business. This Webinar will cover:…
Find out more »Basics of SEO & Web Analytics
Especially with the holidays upon us, are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive…
Find out more »How To Podcast at Home
Have you always wanted to start a podcast but don’t know where to begin? Podcasting is the new Blogging. With Covid19 and all that is going on in the world, now more than ever people need to hear your voice and it is the perfect time to brand your business so you can sell more of your products and services online. In this interactive Webinar you will discover: • Why should I Podcast? • How to create your show concept?…
Find out more »December 2021
Social Media for Holiday Sales
So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: • Who are the main…
Find out more »January 2022
How to Create Your 2022 Content Calendar
Who's ready to get organized this 2022!? Let's be honest, we all get overwhelmed by Social Media because we often wear too many hats and think we need to be on every platform. The fact is we only need to be posting on the platforms where our target market is spending their time. The best way to get organized and efficient is to create a social media calendar. I have a saying: schedule it in your calendar, see it in…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »E-mail Marketing 101
Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…
Find out more »Instagram for Sales
We all know that Instagram has blown up in the last couple years, and people are now using it for voting campaigns, yoga classes, and more. But how to get started? First, you need to set up your Instagram in alignment with your brand, and in this webinar, you will learn the basics of how to develop your brand on IG so you can sell. You will learn: • What the Instagram platform is and how it is very different…
Find out more »Basics of SEO & Web Analytics
Are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find…
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