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hosted by: Pasadena City College SBDC
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E-mail Marketing 101

Feb 25, 2022 @ 10:00 am - 12:00 pm

Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal!
But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the next level and that’s what we’ll teach you how to do in this webinar.
You’ll learn why Email Marketing is so effective and how you can leverage email to boost your business.
Some of what you’ll learn at our Email marketing webinar:
  • Customer Segmentation
  • Transactional Emails
  • Marketing Automation triggers like abandoned cart emails, site visits, and more.
  • Lead Nurturing
  • Popular Email Service Providers
  • How to combine various aspects of Email Marketing for your business
Presented by: Alex Vasquez
Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. 


Feb 25, 2022
10:00 am - 12:00 pm
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SBDC hosted by Pasadena City College