Events Search and Views Navigation
February 2022
YouTube for Sales
YouTube is the second largest search engine after Google. When you learn to use it, you can come in search on both Google and YouTube without spending money on ADS. IF you are not using GOOGLE, then you are literally leaving money on the table. In this interactive webinar/training you will: Understanding YouTube as a Social Media Marketing platform and a search engine What content should you put on YOUTUBE to come up in GOOGLE SEARCH 3 ways to easily…
Find out more »LinkedIn For Sales
LINKEDIN was bought by Microsoft and is here in space. It is THE platform to use for B2B - Business to Business sales development. You are able to communicate with high level C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically, you can build your sales funnel without ever leaving your office. During this course: How to set up your business and personal profile How to stand out with…
Find out more »E-mail Marketing 101
Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…
Find out more »March 2022
Google My Business
Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…
Find out more »E-mail Marketing 101
Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…
Find out more »April 2022
How To Sell Online – Part A
With COVID-19 and the pandemic, we know now more than ever we need to have our brand visible and active online. Many small business owners are posting online but not seeing sales. Here is how to remedy that. During this interactive webinar you will discover: • How to shift your perception of sales to love it • What income-producing activities can you focus on • The 5 P’s of Marketing applied to online sales success • How to shift the…
Find out more »How To Sell Online – Part B
Join us in Part B of Deborah Dera's "How To Sell Online" webinar series. She will continue to share with you the strategies and effective marketing tips to attract and close your online sales! During this interactive webinar you will discover: • What is an internet sales funnel and why do I need one • 7 strategies to close a sale • How to use effective marketing to attract sales • How to use the Power of Synergy • Plus…
Find out more »Social Media 101
We all know we have to be on Social Media but how do we create a Social Media strategy that targets our revenue goals and turn likes into sales, comments into customers, and shares into raving fans that can become brand ambassadors for our company. This comprehensive and interactive workshop will give you the playbook of how to use Social Media for Sales. During this interactive Webinar you will discover: • How to clarify Social Media marketing goals • Which…
Find out more »E-mail Marketing 101
Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…
Find out more »May 2022
Social Media Marketing Trends For 2022
Social Media is constantly changing and as a busy small business owner, it is hard to keep up with Instagram Reels, TikTok, YouTube Shorts, and now audio rooms. Should I podcast? Should I start a YouTube channel? Not to worry! Our in-house Social Media Goddess, Deborah Deras, attended the Social Media Examiner conference and has updates for you about where you should spend your time to get a return on investment. She will share in this interactive dialogue: • What…
Find out more »June 2022
Facebook Live Stream
We all have been seeing engagement drop dramatically on Facebook. The algorithm seems to be only favoring pay to play. How can small businesses on a budget get visibility when your target market spend most of their time on Facebook. Well, this workshop will share many hacks including how to Livestream on Facebook while simultaneously being seen on other platforms. What is Facebook Live and will it help me with sales Where do you Facebook Live? How long should I…
Find out more »July 2022
Branded Marketing: What is it and why you should care
Want to build a better business? Struggling to understand how to jumpstart growth? The surprising answer is in branded marketing. Learn how to connect the dots between what you're selling and finding the people who want to buy. Plus much more in our Q&A sessions Presented by: Lizzy Okoro *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW
Find out more »August 2022
TikTok for Small Businesses
The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…
Find out more »How To Sell Online – Part One
If the pandemic taught us one thing, it is the importance of Small Businesses being able to successfully sell their products or services online. You do not have to waste alot of money on ads to make sales if you know how to use organic social marketing. Join us for this content filled workshop and discover: • One simple mindset shift of your perception to increase your sales instantly • How to schedule income producing activities into your busy day…
Find out more »Branded Marketing: The Business Secret You Need To Know
Are you about to launch and want to make a splash? Or maybe you've been in business but are struggling to attract customers? Join Lizzy Okoro to talk about branded marketing - what it is, why you should care, and how to apply it to your small business. Plus much more in our Q&A sessions! Presented by: Lizzy Okoro *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before…
Find out more »September 2022
How To Sell Online – Part Two
There is a psychology to selling. Once you discover it, you will find making online sales much easier. Like everything, success leaves clues. When you follow the blueprint that big businesses are using without the big budget simply by leveraging your social media platforms and email marketing campaigns, you will see your sales increase. In this webinar you will discover: • 5 strategies to close a sale • How to use effective marketing to attract sales • How to use…
Find out more »How To Use Instagram Reels
Instagram’s take on the ever-popular TikTok (and other new tools like Byte and Triller), Instagram Reels is a format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. What are Instagram Reels How to select the music, speed, and filters How to shoot your video How your reels are found in the discovery tab to target potential new customers How to optimize your reels to target your ideal client/customer How to convert reels…
Find out more »Branded Marketing: The Business Secret You Need To Know
Are you about to launch and want to make a splash? Or maybe you've been in business but are struggling to attract customers? Join Lizzy Okoro to talk about branded marketing - what it is, why you should care, and how to apply it to your small business. Plus much more in our Q&A sessions Presented by: Lizzy Okoro REGISTER NOW *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »October 2022
Social Media Selling for the Holidays
The pumpkins are out, which is your sign that it is time to plan and launch your holiday campaigns on social media! Are you looking for a list of key components for your holiday marketing strategy? Pasadena SBDC has partnered with, The Social Media Goddess, to offer you this guide to holiday social media marketing for 2022. • 7 must do social media posts for the holiday season to increase sales • How to create gift guides with your products…
Find out more »November 2022
Social Media for Holiday Sales
The holidays are in full swing, and it is not too late to launch your holiday campaigns on social media! Are you looking for a list of key components for your holiday marketing strategy? Pasadena SBDC has partnered with, The Social Media Goddess, to offer you this guide to holiday social media marketing for 2022. 7 must do social media posts for the holiday season to increase sales How to create gift guides with your products or services as the…
Find out more »December 2022
TikTok for Small Businesses
The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…
Find out more »January 2023
Social Media Content Creation for 2023
We all get overwhelmed by Social Media because we are wearing many hats and think we need to be on every platform. The fact is we only need to be posting on the platforms where our target market is spending their time. The best way to get organized and efficient is to create a social media calendar. I have a saying: schedule it in your calendar, see it in your life and I will show you how to do it…
Find out more »How To Use Canva to Create Social Media Content
Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…
Find out more »February 2023
5 Mistakes to Avoid on Social Media
Have you ever felt like you're posting on social media, and no one is looking? There is no engagement, you're not getting followers or new clients. You might be making these 5 common mistakes when using social media to market your business. In this masterclass, I am going to breakdown what those mistakes are and how you can change social media into a powerful marketing tool to get clients aware of your business. You will learn: How to target your…
Find out more »How To Use Canva to Create Social Media Content – Part 2
In a follow-up to our Canva 101 Webinar, which received amazing response, we are now expanding to Canva 102 to show you even more interactive tips and training on how you can use Canva to create content for your small business! Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras,…
Find out more »
