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November 2022
Social Media for Holiday Sales
The holidays are in full swing, and it is not too late to launch your holiday campaigns on social media! Are you looking for a list of key components for your holiday marketing strategy? Pasadena SBDC has partnered with, The Social Media Goddess, to offer you this guide to holiday social media marketing for 2022. 7 must do social media posts for the holiday season to increase sales How to create gift guides with your products or services as the…
Find out more »December 2022
TikTok for Small Businesses
The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…
Find out more »Payroll Webinar – Becoming Employers in CA – Part 2
Processing payroll has you in a knot? Join us for our second webinar in the Becoming Employers in CA series where we'll give you the resources and insights on everything payroll. Some of the topics we'll cover are: Payroll regulations compliance A deep-dive into payroll taxes - how much, what, where and when Calculating Wages Wage statement requirements Potential penalties and resources And much more! Bring your questions, we'll address them on our live webinar. The goal of this webinar…
Find out more »Should You Be Charging Sales Tax? What You Need to Know!
Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state with more than 200 transactions or $100,000 in-state sales collect and remit…
Find out more »January 2023
Beauty Industry Secrets: How to Build a Clientele
Building a clientele is one of the biggest struggles in running a business. However, with a few strategies in place you can go from empty salon chair to fully booked. Here's what you can expect from this webinar: How to market yourself outside of social media Real stats on what really works when building a clientele How to network and do collaborations The proper way to do a giveaway and referral program And much more... Presented By: Deandra Pearce *The…
Find out more »Social Media Content Creation for 2023
We all get overwhelmed by Social Media because we are wearing many hats and think we need to be on every platform. The fact is we only need to be posting on the platforms where our target market is spending their time. The best way to get organized and efficient is to create a social media calendar. I have a saying: schedule it in your calendar, see it in your life and I will show you how to do it…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »Hiring and On-Boarding Employees
Join us for our third webinar in the Becoming Employers in CA series: Hiring and On-boarding Employees. We'll teach you the basics of sucessfully recruiting employees: Sourcing/interviewing candidates Making a job offer (we'll share a template with you) Background checks Hiring required paperwork What to cover in employee orientations Presented by: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW
Find out more »How To Use Canva to Create Social Media Content
Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…
Find out more »Employment Law Updates
New year, new employment laws. Are you in the know about the latest employment regulations? If not, don't fret. Join us for a briefing on what small employers need to comply with 2023 employment law changes and avoid penalties. Some of the topics we will cover: Transparency pay Minimum wage/salary and other wage law changes Cal-savers expansion Covid-19 & workplace safety updates Best practices and resources for recruiting & sourcing talent If you have at least 1 employee, save your spot…
Find out more »February 2023
5 Mistakes to Avoid on Social Media
Have you ever felt like you're posting on social media, and no one is looking? There is no engagement, you're not getting followers or new clients. You might be making these 5 common mistakes when using social media to market your business. In this masterclass, I am going to breakdown what those mistakes are and how you can change social media into a powerful marketing tool to get clients aware of your business. You will learn: How to target your…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »How To Use Canva to Create Social Media Content – Part 2
In a follow-up to our Canva 101 Webinar, which received amazing response, we are now expanding to Canva 102 to show you even more interactive tips and training on how you can use Canva to create content for your small business! Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras,…
Find out more »March 2023
2023 Employment Law Updates
New year, new employment laws. Are you in the know about the latest employment regulations? If not, don't fret. Join us for a briefing on what small employers need to comply with 2023 employment law changes and avoid penalties. Some of the topics we will cover: Transparency pay Minimum wage/salary and other wage law changes Cal-savers expansion Covid-19 & workplace safety updates Best practices and resources for recruiting & sourcing talent If you have at least 1 employee, save your spot…
Find out more »LinkedIn For Sales
LINKEDIN is THE platform to use for B2B - Business to Business sales development. You are able to communicate with high level C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically, you can build your sales funnel without ever leaving your office. During this course: How to set up your business and personal profile How to stand out with your profile by doing two simple changes How to use…
Find out more »April 2023
What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Social Media 101 For Sales
So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: Who are the main players in…
Find out more »How To Use Canva to Create Social Media Content
Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…
Find out more »May 2023
How To Sell When You’re Not a Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Business Planning for Beauty Professionals
Starting a business can be overwhelming, but with the right plan and preparation, you can get off on the right foot. In this webinar, we’ll go over the steps you should take when writing a business plan for your new venture. From understanding your target market to creating financial projections, we’ll cover it all and provide guidance every step of the way. Presented by: DeAndra Giselle REGISTER NOW
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
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