Serving the
San Gabriel Valley
626.585.3105
hosted by: Pasadena City College SBDC

All LA SBDC workshops are currently being offered online only.

Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.

If your business is affected by COVID-19, view the LA SBDC COVID-19 Response Guide here.

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February 2020

Build Referrals For Your Service Based Business

Feb 18 @ 6:00 pm - 8:00 pm
Pasadena City College – Rosemead Campus, 4105 Rosemead Blvd.
Rosemead, CA 91770 United States
Free

This workshop applies to any serviced-based business…… eg: caterers, consultants, insurance agents, etc., and will cover topics such as: 1. Building a client database. 2. Organizing your database. 3. Training your customers how to refer you. Come and learn how to build a system that generates referrals.   REGISTER NOW

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Is Your Idea a Viable Business?

Feb 20 @ 6:00 pm - 8:00 pm
Pasadena City College – Foothill Campus, 3035 E. Foothill Blvd.
Pasadena, CA 91107 United States
Free

This workshop will help entrepreneurs determine the feasibility of their start up idea. Topics of discussion include: -Business model canvas -Customer discovery -Economic feasibility Please Note: The Pasadena SBDC is not on the Pasadena City College Main Campus. We are located on the Foothill Campus. For parking, please park in Lot C or Lot D and purchase a $2 daily parking pass at the yellow kiosks. Credit card function is currently unavailable, so please bring cash. Please arrive at least…

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Transforming Your Business For Success

Feb 20 @ 6:00 pm - 8:00 pm
Pasadena City College – Rosemead Campus, 4105 Rosemead Blvd.
Rosemead, CA 91770 United States
Free

Are your sales flat? Is your business not profitable? Are you and your employees uninspired? This workshop will help you evaluate key metrics within your business that you can use to improve growth and profitability. 1. Fund Your transformation 2. Develop the right strategy for growth 3. Build the right team & culture to support your growth   REGISTER NOW

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Business Launch Pad – What You Need to Know! (Part 2) – WEBINAR

Feb 24 @ 10:00 am - 11:00 am
Free

This TWO part series covers the fundamentals to start and grow a business. It is ideal for the new business owner as well as existing companies. The format is structured to provide a business checklist, identifying areas that need to be addressed. After each session you will receive a handout with additional resources. You will also receive an invitation to schedule a private consultation to review your individual business. The workshop and consulations are at no charge to the business owners. This…

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Creating an Effective Business Plan

Feb 24 @ 6:00 pm - 8:00 pm
Pasadena City College – Foothill Campus, 3035 E. Foothill Blvd.
Pasadena, CA 91107 United States
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals.   REGISTER NOW Instructor Andrew Cohen

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Digital Marketing Workshop – Strengthen Your Online Presence

Feb 25 @ 6:00 pm - 8:00 pm
Pasadena City College – Rosemead Campus, 4105 Rosemead Blvd.
Rosemead, CA 91770 United States
Free

Learn website best practices, including how to write strong content and search engine optimization. This workshop will also cover using social media as a marketing tool, and ways to elevate your current social media strategy.   Presenters Colin Smith & Ojen Kassabian   REGISTER NOW

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Elevate Your Social Media Presence

Feb 26 @ 6:00 pm - 8:00 pm
Pasadena City College – Foothill Campus, 3035 E. Foothill Blvd.
Pasadena, CA 91107 United States
Free

Join us for this illuminating workshop as we discuss the "Fab 4 Topics" for elevating your Social Media presence! -Developing a social media strategy -Creating a content calendar -Content Development -Influencer marketing for your brand (how to find and reach out) This workshop is ideal for new SBDC clients and should be followed up with 1:1 advising to focus on your specific brand. Presenter: Ojen Kassabian Please Note: The Pasadena SBDC is not on the Pasadena City College Main Campus. We…

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Improve Your SEO Using Free Google Tools

Feb 27 @ 6:00 pm - 8:00 pm
Pasadena City College – Rosemead Campus, 4105 Rosemead Blvd.
Rosemead, CA 91770 United States
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Free

In this workshop, we will cover the following topics related to Google Analytics and how it can bolster your business: Using Google My Business to setup a local search presence How to use Google Analytics to measure and improve Google search traffic Leverage Google Search Console to identify keyword opportunities Create content to improve your search ranking Presenter: Colin Smith REGISTER NOW

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March 2020

Build Referrals For Your Service Based Business

Mar 3 @ 6:00 pm - 8:00 pm
Pasadena City College – Rosemead Campus, 4105 Rosemead Blvd.
Rosemead, CA 91770 United States
Free

This workshop applies to any serviced-based business…… eg: caterers, consultants, insurance agents, etc., and will cover topics such as: 1. Building a client database. 2. Organizing your database. 3. Training your customers how to refer you. Come and learn how to build a system that generates referrals.   REGISTER NOW

Find out more »

Transforming Your Business For Success

Mar 5 @ 6:00 pm - 8:00 pm
Pasadena City College – Rosemead Campus, 4105 Rosemead Blvd.
Rosemead, CA 91770 United States
Free

Are your sales flat? Is your business not profitable? Are you and your employees uninspired? This workshop will help you evaluate key metrics within your business that you can use to improve growth and profitability. 1. Fund Your transformation 2. Develop the right strategy for growth 3. Build the right team & culture to support your growth   REGISTER NOW

Find out more »

Digital Marketing Workshop – Strengthen Your Online Presence

Mar 10 @ 6:00 pm - 8:00 pm
Pasadena City College – Rosemead Campus, 4105 Rosemead Blvd.
Rosemead, CA 91770 United States
Free

Learn website best practices, including how to write strong content and search engine optimization. This workshop will also cover using social media as a marketing tool, and ways to elevate your current social media strategy. Presenters: Colin Smith & Ojen Kassabian Please Note: This workshop is located at the Pasadena City College's satellite campus in Rosemead. The workshop will take place at our Rosemead Campus (4105 Rosemead Blvd., Rosemead, CA 91770). Please arrive at least 10 minutes early to find…

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Business Launch Pad – What You Need to Know! (Part 1) – WEBINAR

Mar 11 @ 10:00 am - 11:00 am
Free

This TWO part series covers the fundamentals to start and grow a business. It is ideal for the new business owner as well as existing companies. The format is structured to provide a business checklist, identifying areas that need to be addressed. After each session you will receive a handout with additional resources. You will also receive an invitation to schedule a private consultation to review your individual business. The workshop and consulations are at no charge to the business owners.…

Find out more »

E-Commerce and Marketing Automation

Mar 12 @ 6:00 pm - 8:00 pm
Pasadena City College – Rosemead Campus, 4105 Rosemead Blvd.
Rosemead, CA 91770 United States
Free

Marketing automation is essential for engaging and retaining customers. By using things like purchase history, geo-location and recently viewed products, businesses can create relevant campaigns to increase customer engagement and sales. Presenter: Alex Vasquez Please Note: This workshop is located at the Pasadena City College's satellite campus in Rosemead. The workshop will take place at our Rosemead Campus (4105 Rosemead Blvd., Rosemead, CA 91770). Please arrive at least 10 minutes early to find parking and workshop location. Workshop will begin promptly. Also,…

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Creating an Effective Business Plan

Mar 16 @ 10:00 am - 12:00 pm
Pasadena City College – Foothill Campus, 3035 E. Foothill Blvd.
Pasadena, CA 91107 United States
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen Please Note: The Pasadena SBDC is not on the Pasadena City College Main Campus. We are located on the…

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Restaurant Benchmarks-Metrics to Maximize Profits

Mar 16 @ 2:00 pm - 4:00 pm
Pasadena City College – Rosemead Campus, 4105 Rosemead Blvd.
Rosemead, CA 91770 United States
Free

Industry Benchmarks allow restaurant owners to understand what their costs should be and how to optimize operations. This workshop will review the industry benchmarks that all restaurants should be tracking to maximize profits. Presenter:Barney Santos Please Note: This workshop is located at the Pasadena City College's satellite campus in Rosemead. The workshop will take place at our Rosemead Campus (4105 Rosemead Blvd., Rosemead, CA 91770). Please arrive at least 10 minutes early to find parking and workshop location. Workshop will…

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Business Launch Pad – What You Need to Know! (Part 2) – WEBINAR

Mar 26 @ 10:00 am - 11:00 am
Free

This TWO part series covers the fundamentals to start and grow a business. It is ideal for the new business owner as well as existing companies. The format is structured to provide a business checklist, identifying areas that need to be addressed. After each session you will receive a handout with additional resources. You will also receive an invitation to schedule a private consultation to review your individual business. The workshop and consulations are at no charge to the business…

Find out more »

Restaurant Benchmarks-Metrics to Maximize Profits

Mar 30 @ 2:00 pm - 4:00 pm
Free

Industry Benchmarks allow restaurant owners to understand what their costs should be and how to optimize operations. This workshop will review the industry benchmarks that all restaurants should be tracking to maximize profits. Presenter:Barney Santos *The workshop will be moved over to webinar format. We will e-mail all registered attendees a ZOOM link to get connected to the webinar. REGISTER NOW

Find out more »

Creating an Effective Business Plan

Mar 30 @ 6:00 pm - 8:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The workshop will be moved over to webinar format. We will e-mail all registered attendees a ZOOM link to get…

Find out more »

April 2020

Restaurants Responding to COVID-19

Apr 30 @ 2:00 pm - 4:00 pm
Free

In this workshop you'll learn how to -Protect your employees -Protect your customers -Stabilize your supply chain -Engage with your customers -How to think about your future financial projections for 2020 -Get ideas for how to generate revenue -New ideas about your business model Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW

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May 2020

E-commerce Workshop

May 1 @ 10:00 am - 12:00 pm
Free

For business owners looking to get an overview of the current e-commerce landscape in the time of COVID-19. We will cover: -Review of the e-commerce landscape. -Emerging trends in e-commerce. -Overview of the different e-commerce platforms. -Evaluating the marketing channels. -Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Webinar will be conducted via…

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Restaurants Responding to COVID-19

May 7 @ 2:00 pm - 4:00 pm
Free

A practical guide for how to respond in the short term and long term to COVID-19 as a restaurant owner. In this workshop you'll learn how to: -Protect your employees -Protect your customers -Stabilize your supply chain -Engage with your customers -How to think about your future financial projections for 2020 -Get ideas for how to generate revenue -New ideas about your business model Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to…

Find out more »

E-commerce Workshop

May 8 @ 10:00 am - 12:00 pm
Free

For business owners looking to get an overview of the current e-commerce landscape in the time of COVID-19. -Review of the e-commerce landscape. -Emerging trends in e-commerce. -Overview of the different e-commerce platforms. -Evaluating the marketing channels. -Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Webinar will be conducted via ZOOM. Instructions to…

Find out more »

Webinar: Restaurants Responding to COVID-19

May 14 @ 2:00 pm - 4:00 pm
Free

A practical guide for how to respond in the short term and long term to COVID-19 as a restaurant owner. In this workshop you'll learn how to: -Protect your employees -Protect your customers -Stabilize your supply chain -Engage with your customers -How to think about your future financial projections for 2020 -Get ideas for how to generate revenue -New ideas about your business model Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to…

Find out more »

Webinar: E-commerce Workshop

May 15 @ 10:00 am - 11:00 am
Free

For business owners looking to get an overview of the current e-commerce landscape in the time of COVID-19. -Review of the e-commerce landscape. -Emerging trends in e-commerce. -Overview of the different e-commerce platforms. -Evaluating the marketing channels. -Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Webinar will be conducted via ZOOM. Instructions to…

Find out more »

Post COVID-19 Business Plan Webinar

May 18 @ 10:00 am - 12:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. Now, more than ever, in this current and post COVID-19 landscape, a business plan is more important then ever. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen…

Find out more »
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