Serving the
San Gabriel Valley
626.585.3105
hosted by: Pasadena City College SBDC

All LA SBDC workshops are currently being offered online only.

Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.

If your business is affected by COVID-19, view the LA SBDC COVID-19 Response Guide here.

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March 2020

Restaurant Benchmarks-Metrics to Maximize Profits

Mar 30 @ 2:00 pm - 4:00 pm
Free

Industry Benchmarks allow restaurant owners to understand what their costs should be and how to optimize operations. This workshop will review the industry benchmarks that all restaurants should be tracking to maximize profits. Presenter:Barney Santos *The workshop will be moved over to webinar format. We will e-mail all registered attendees a ZOOM link to get connected to the webinar. REGISTER NOW

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Creating an Effective Business Plan

Mar 30 @ 6:00 pm - 8:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The workshop will be moved over to webinar format. We will e-mail all registered attendees a ZOOM link to get…

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April 2020

Restaurants Responding to COVID-19

Apr 30 @ 2:00 pm - 4:00 pm
Free

In this workshop you'll learn how to -Protect your employees -Protect your customers -Stabilize your supply chain -Engage with your customers -How to think about your future financial projections for 2020 -Get ideas for how to generate revenue -New ideas about your business model Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW

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May 2020

E-commerce Workshop

May 1 @ 10:00 am - 12:00 pm
Free

For business owners looking to get an overview of the current e-commerce landscape in the time of COVID-19. We will cover: -Review of the e-commerce landscape. -Emerging trends in e-commerce. -Overview of the different e-commerce platforms. -Evaluating the marketing channels. -Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Webinar will be conducted via…

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Restaurants Responding to COVID-19

May 7 @ 2:00 pm - 4:00 pm
Free

A practical guide for how to respond in the short term and long term to COVID-19 as a restaurant owner. In this workshop you'll learn how to: -Protect your employees -Protect your customers -Stabilize your supply chain -Engage with your customers -How to think about your future financial projections for 2020 -Get ideas for how to generate revenue -New ideas about your business model Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to…

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E-commerce Workshop

May 8 @ 10:00 am - 12:00 pm
Free

For business owners looking to get an overview of the current e-commerce landscape in the time of COVID-19. -Review of the e-commerce landscape. -Emerging trends in e-commerce. -Overview of the different e-commerce platforms. -Evaluating the marketing channels. -Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Webinar will be conducted via ZOOM. Instructions to…

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Webinar: Restaurants Responding to COVID-19

May 14 @ 2:00 pm - 4:00 pm
Free

A practical guide for how to respond in the short term and long term to COVID-19 as a restaurant owner. In this workshop you'll learn how to: -Protect your employees -Protect your customers -Stabilize your supply chain -Engage with your customers -How to think about your future financial projections for 2020 -Get ideas for how to generate revenue -New ideas about your business model Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to…

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Webinar: E-commerce Workshop

May 15 @ 10:00 am - 11:00 am
Free

For business owners looking to get an overview of the current e-commerce landscape in the time of COVID-19. -Review of the e-commerce landscape. -Emerging trends in e-commerce. -Overview of the different e-commerce platforms. -Evaluating the marketing channels. -Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Webinar will be conducted via ZOOM. Instructions to…

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Post COVID-19 Business Plan Webinar

May 18 @ 10:00 am - 12:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. Now, more than ever, in this current and post COVID-19 landscape, a business plan is more important then ever. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen…

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The Role of Social Media in the COVID-19 Era

May 20 @ 4:00 pm - 6:00 pm
Free

Instagram and other social media engagement has increased during COVID-19. This webinar will help explore the fundamentals of social media and the various strategies small businesses can implement within their marketing strategy. In an era in which social distancing has become our new normal, reaching our consumers and clients through social media is now more relevant than ever. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the…

Find out more »

Restaurants Responding to COVID-19

May 21 @ 2:00 pm - 4:00 pm
Free

A practical guide for how to respond in the short term and long term to COVID-19 as a restaurant owner. In this workshop you’ll learn how to -Protect your employees -Protect your customers -Stabilize your supply chain -Engage with your customers -How to think about your future financial projections for 2020 -Get ideas for how to generate revenue -New ideas about your business model Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to…

Find out more »

E-commerce Workshop

May 22 @ 10:00 am - 12:00 pm
Free

For business owners looking to get an overview of the current e-commerce landscape in the time of COVID-19. -Review of the e-commerce landscape. -Emerging trends in e-commerce. -Overview of the different e-commerce platforms. -Evaluating the marketing channels. -Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Webinar will be conducted via ZOOM. Instructions to…

Find out more »

The Role of Social Media in the COVID-19 Era

May 27 @ 4:00 pm - 6:00 pm
Free

Instagram and other social media engagement has increased during COVID-19. This webinar will help explore the fundamentals of social media and the various strategies small businesses can implement within their marketing strategy. In an era in which social distancing has become our new normal, reaching our consumers and clients through social media is now more relevant than ever. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the…

Find out more »

E-commerce Workshop

May 29 @ 10:00 am - 11:30 am
Free

For business owners looking to get an overview of the current e-commerce landscape in the time of COVID-19. -Review of the e-commerce landscape. -Emerging trends in e-commerce. -Overview of the different e-commerce platforms. -Evaluating the marketing channels. -Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Webinar will be conducted via ZOOM. Presented by:…

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June 2020

The Role of Social Media in the COVID-19 Era

Jun 3 @ 4:00 pm - 6:00 pm
Free

Learn the fundamentals when it comes to Instagram and the various strategies that you can implement within your business' marketing strategy during this time. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. Presented by: Ojen Kassabian REGISTER NOW

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E-commerce Workshop

Jun 5 @ 10:00 am - 11:30 am
Free

For business owners looking to get an overview of the current e-commerce landscape in the time of COVID-19. -Review of the e-commerce landscape. -Emerging trends in e-commerce. -Overview of the different e-commerce platforms. -Evaluating the marketing channels. -Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Webinar will be conducted via ZOOM. Presented by:…

Find out more »

Post COVID-19 Business Plan Webinar

Jun 8 @ 10:00 am - 12:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. Now, more than ever, in this current and post COVID-19 landscape, a business plan is more important then ever. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen…

Find out more »

The Role of Social Media in the COVID-19 Era

Jun 10 @ 4:00 pm - 6:00 pm
Free

Learn the fundamentals when it comes to Instagram and the various strategies that you can implement within your business' marketing strategy during this time. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. Presented by: Ojen Kassabian REGISTER NOW

Find out more »

The Role of Social Media in the COVID-19 Era

Jun 18 @ 4:00 pm - 6:00 pm
Free

Learn the fundamentals when it comes to Instagram and the various strategies that you can implement within your business' marketing strategy during this time. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. Presented by: Ojen Kassabian REGISTER NOW

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E-commerce Workshop

Jun 19 @ 10:00 am - 12:00 pm
Free

For business owners looking to get an overview of the current e-commerce landscape in the time of COVID-19. -Review of the e-commerce landscape. -Emerging trends in e-commerce. -Overview of the different e-commerce platforms. -Evaluating the marketing channels. -Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Webinar will be conducted via ZOOM. Instructions to connect…

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Post COVID-19 Business Plan Webinar

Jun 22 @ 10:00 am - 12:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. Now, more than ever, in this current and post COVID-19 landscape, a business plan is more important then ever. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter:Andrew Cohen *The…

Find out more »

The Role of Social Media in the COVID-19 Era

Jun 24 @ 4:00 pm - 6:00 pm
Free

Learn the fundamentals when it comes to Instagram and the various strategies that you can implement within your business' marketing strategy during this time. Webinar will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar.  Presented by: Ojen Kassabian REGISTER NOW

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E-commerce Workshop

Jun 26 @ 10:00 am - 12:00 pm
Free

For business owners looking to get an overview of the current e-commerce landscape in the time of COVID-19. Topics Covered: -Review of the e-commerce landscape. -Emerging trends in e-commerce. -Overview of the different e-commerce platforms. -Evaluating the marketing channels. -Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Webinar will be conducted via ZOOM.…

Find out more »

July 2020

Post COVID-19 Business Plan Webinar

Jul 8 @ 10:00 am - 12:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. Now, more than ever, in this current and post COVID-19 landscape, a business plan is more important then ever. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter:Andrew Cohen *The…

Find out more »

Facebook & Instagram Advertising Webinar

Jul 10 @ 4:00 pm - 5:00 pm
Free

Get started with Facebook & Instagram and start running your first campaign this week. This webinar is for those who are just getting started, or have never advertised before. -Audience Settings -Setting Budgets -Reviewing Insights -How to Run Contests & Sweepstakes Presented by: Laura Nystrom *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. 

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