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February 2022

Business Plan Webinar

Feb 11 @ 10:00 am - 11:30 am
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals.   REGISTER NOW Presenter: Andrew Cohen     *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent…

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Basics of SEO & Web Analytics

Feb 15 @ 3:00 pm - 4:30 pm
Free

Are you looking to get more traffic to your website from Google search?  Curious how to measure the effectiveness of your SEO activity?  Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success.  We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales.  We’ll help you find valuable…

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YouTube for Sales

Feb 17 @ 10:00 am - 12:00 pm
Free

YouTube is the second largest search engine after Google. When you learn to use it, you can come in search on both Google and YouTube without spending money on ADS. IF you are not using GOOGLE, then you are literally leaving money on the table. In this interactive webinar/training you will: Understanding YouTube as a Social Media Marketing platform and a search engine What content should you put on YOUTUBE to come up in GOOGLE SEARCH 3 ways to easily…

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LinkedIn For Sales

Feb 24 @ 10:00 am - 12:00 pm
Free

LINKEDIN was bought by Microsoft and is here in space. It is THE platform to use for B2B - Business to Business sales development. You are able to communicate with high level C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically, you can build your sales funnel without ever leaving your office. During this course: How to set up your business and personal profile How to stand out with…

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E-mail Marketing 101

Feb 25 @ 10:00 am - 12:00 pm
Free

Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…

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March 2022

Google My Business

Mar 15 @ 2:00 pm - 3:30 pm
Free

Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…

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E-mail Marketing 101

Mar 18 @ 2:00 pm - 3:00 pm
Free

Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…

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Staying Risk-Free: New Applicable Employment Laws for Small Businesses

Mar 22 @ 12:00 pm - 1:00 pm
Free

Employment laws change every year, are you in the know about what applies to your business? Come join us to learn about: • Labor law update • OSHA's Emergency Temporary Standard • Minimum wage increases • New & remaining Covid-19 Supplemental Paid Sick Leave • Upcoming compliance requirements Followed by Q&A Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the…

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Confused About Sales Tax – What You Need to Know!

Mar 28 @ 10:30 am - 11:45 am
Free

Many businesses are confused about the need to charge sales tax.   Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state…

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April 2022

How To Sell Online – Part A

Apr 7 @ 2:00 pm - 3:30 pm
Free

With COVID-19 and the pandemic, we know now more than ever we need to have our brand visible and active online. Many small business owners are posting online but not seeing sales. Here is how to remedy that. During this interactive webinar you will discover: • How to shift your perception of sales to love it • What income-producing activities can you focus on • The 5 P’s of Marketing applied to online sales success • How to shift the…

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Business Plan Webinar

Apr 8 @ 11:00 am - 1:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…

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How To Sell Online – Part B

Apr 14 @ 2:00 pm - 3:30 pm
Free

Join us in Part B of Deborah Dera's "How To Sell Online" webinar series. She will continue to share with you the strategies and effective marketing tips to attract and close your online sales! During this interactive webinar you will discover: • What is an internet sales funnel and why do I need one • 7 strategies to close a sale • How to use effective marketing to attract sales • How to use the Power of Synergy • Plus…

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Staying Risk-Free: New Applicable Employment Laws for Small Businesses

Apr 19 @ 10:00 am - 11:00 am
Free

Employment laws change every year, are you in the know about what applies to your business? Come join us to learn about: • Labor law update • OSHA's Emergency Temporary Standard • Minimum wage increases • New & remaining Covid-19 Supplemental Paid Sick Leave • Upcoming compliance requirements • Followed by Q&A Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before…

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Social Media 101

Apr 21 @ 2:00 pm - 3:30 pm
Free

We all know we have to be on Social Media but how do we create a Social Media strategy that targets our revenue goals and turn likes into sales, comments into customers, and shares into raving fans that can become brand ambassadors for our company. This comprehensive and interactive workshop will give you the playbook of how to use Social Media for Sales. During this interactive Webinar you will discover: • How to clarify Social Media marketing goals • Which…

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E-mail Marketing 101

Apr 22 @ 10:00 am - 11:30 am
Free

Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…

Find out more »

May 2022

Confused About Sales Tax – What You Need to Know!

May 5 @ 10:00 am - 11:15 am
Free

Many businesses are confused about the need to charge sales tax.   Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state…

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Social Media Marketing Trends For 2022

May 5 @ 2:00 pm - 3:30 pm
Free

Social Media is constantly changing and as a busy small business owner, it is hard to keep up with Instagram Reels, TikTok, YouTube Shorts, and now audio rooms. Should I podcast? Should I start a YouTube channel? Not to worry! Our in-house Social Media Goddess, Deborah Deras, attended the Social Media Examiner conference and has updates for you about where you should spend your time to get a return on investment. She will share in this interactive dialogue: • What…

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Contract Sourcing – Procurement Overview

May 19 @ 11:00 am - 12:00 pm
Free

Join Andrew Barerra, the Procurement Relationship Manager at PACE, as he talks about how to do business with the government, utilities, and large private-sector corporations. This workshop will instruct small business owners on the importance of: • Identifying all relevant NAICS Codes • Small Business Certifications • Supplier Vendor Portal Registrations • How to search for Contracts • The RFP & RFQ review process • Bid Budget & Proposal Submission *The WEBINAR will be conducted via ZOOM. Instructions to connect…

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Introduction to the SBIR and STTR programs

May 24 @ 12:00 pm - 1:00 pm
Free

The Small Business Innovative Research (SBIR) and the Small-business Technology TRansfer (STTR) programs are competitive federal programs, open only to small business entities. The programs provide non-dilutive funding to support research and development activities aiming to create new commercial products. This workshop provides basic information about the federal SBIR and STTR programs. Topics to be discussed are: • Benefits and limitations of SBIR/STTR funding • Steps to prepare for the writing and submission processes • How to assess your competitiveness • Where…

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Small Business Certification

May 26 @ 11:00 am - 12:00 pm
Free

The PACE Procurement Services Center offers certification training for small business owners who seek to secure supplier contract awards with the government and private sector entities. The main purpose of this certification training program is to promote contract opportunities for disadvantaged, minority, women, veteran, and small local business owners. Certification categories includes: SAM Registration, 8(a), HubZone, Small Business Enterprise (SBE), Disadvantaged Business Enterprises (DBE), Minority Business Enterprises (MBE), Women Business Enterprises (WBE), Disabled Veteran and Small Local Business Enterprises (SLBE).…

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Business Plan Webinar

May 27 @ 11:00 am - 1:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…

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June 2022

Staying Risk-Free: New Applicable Employment Laws for Small Businesses

Jun 7 @ 11:00 am - 12:00 pm
Free

Employment laws change every year, are you in the know about what applies to your business? Come join us to learn about: • Labor law update • OSHA's Emergency Temporary Standard • Minimum wage increases • New & remaining Covid-19 Supplemental Paid Sick Leave • Upcoming compliance requirements Followed by Q&A Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the…

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Facebook Live Stream

Jun 16 @ 2:00 pm - 3:30 pm
Free

We all have been seeing engagement drop dramatically on Facebook. The algorithm seems to be only favoring pay to play. How can small businesses on a budget get visibility when your target market spend most of their time on Facebook. Well, this workshop will share many hacks including how to Livestream on Facebook while simultaneously being seen on other platforms. What is Facebook Live and will it help me with sales Where do you Facebook Live? How long should I…

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Pathway to Business Financial Wellness – 4 Part Webinar Series

Jun 16 @ 3:00 pm - 4:00 pm
Free

Do you find it difficult to access the funding to grow your business? Join us in a 4 Part Financial Webinar Series curated to help equip your Small Business with the key financial knowledge to run a successful business. Every Thursday from June 16, 2022 - July 7, 2022 @ 3 PM - 4 PM. Week One (6/16/2022): Introduction to Key Financial Concepts Explore cash flow, cash runway, payment terms and other key small business financial concepts. Week Two (6/23/22):…

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Business Plan Webinar

Jun 24 @ 11:00 am - 1:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…

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