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May 2022
Social Media Marketing Trends For 2022
Social Media is constantly changing and as a busy small business owner, it is hard to keep up with Instagram Reels, TikTok, YouTube Shorts, and now audio rooms. Should I podcast? Should I start a YouTube channel? Not to worry! Our in-house Social Media Goddess, Deborah Deras, attended the Social Media Examiner conference and has updates for you about where you should spend your time to get a return on investment. She will share in this interactive dialogue: • What…
Find out more »June 2022
Facebook Live Stream
We all have been seeing engagement drop dramatically on Facebook. The algorithm seems to be only favoring pay to play. How can small businesses on a budget get visibility when your target market spend most of their time on Facebook. Well, this workshop will share many hacks including how to Livestream on Facebook while simultaneously being seen on other platforms. What is Facebook Live and will it help me with sales Where do you Facebook Live? How long should I…
Find out more »August 2022
TikTok for Small Businesses
The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…
Find out more »How To Sell Online – Part One
If the pandemic taught us one thing, it is the importance of Small Businesses being able to successfully sell their products or services online. You do not have to waste alot of money on ads to make sales if you know how to use organic social marketing. Join us for this content filled workshop and discover: • One simple mindset shift of your perception to increase your sales instantly • How to schedule income producing activities into your busy day…
Find out more »September 2022
How To Sell Online – Part Two
There is a psychology to selling. Once you discover it, you will find making online sales much easier. Like everything, success leaves clues. When you follow the blueprint that big businesses are using without the big budget simply by leveraging your social media platforms and email marketing campaigns, you will see your sales increase. In this webinar you will discover: • 5 strategies to close a sale • How to use effective marketing to attract sales • How to use…
Find out more »How To Use Instagram Reels
Instagram’s take on the ever-popular TikTok (and other new tools like Byte and Triller), Instagram Reels is a format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. What are Instagram Reels How to select the music, speed, and filters How to shoot your video How your reels are found in the discovery tab to target potential new customers How to optimize your reels to target your ideal client/customer How to convert reels…
Find out more »October 2022
Social Media Selling for the Holidays
The pumpkins are out, which is your sign that it is time to plan and launch your holiday campaigns on social media! Are you looking for a list of key components for your holiday marketing strategy? Pasadena SBDC has partnered with, The Social Media Goddess, to offer you this guide to holiday social media marketing for 2022. • 7 must do social media posts for the holiday season to increase sales • How to create gift guides with your products…
Find out more »November 2022
Social Media for Holiday Sales
The holidays are in full swing, and it is not too late to launch your holiday campaigns on social media! Are you looking for a list of key components for your holiday marketing strategy? Pasadena SBDC has partnered with, The Social Media Goddess, to offer you this guide to holiday social media marketing for 2022. 7 must do social media posts for the holiday season to increase sales How to create gift guides with your products or services as the…
Find out more »December 2022
TikTok for Small Businesses
The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…
Find out more »January 2023
Social Media Content Creation for 2023
We all get overwhelmed by Social Media because we are wearing many hats and think we need to be on every platform. The fact is we only need to be posting on the platforms where our target market is spending their time. The best way to get organized and efficient is to create a social media calendar. I have a saying: schedule it in your calendar, see it in your life and I will show you how to do it…
Find out more »How To Use Canva to Create Social Media Content
Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…
Find out more »February 2023
5 Mistakes to Avoid on Social Media
Have you ever felt like you're posting on social media, and no one is looking? There is no engagement, you're not getting followers or new clients. You might be making these 5 common mistakes when using social media to market your business. In this masterclass, I am going to breakdown what those mistakes are and how you can change social media into a powerful marketing tool to get clients aware of your business. You will learn: How to target your…
Find out more »April 2023
Social Media 101 For Sales
So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: Who are the main players in…
Find out more »How To Use Canva to Create Social Media Content
Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…
Find out more »May 2023
How To Use Canva to Create Social Media Content – Part 2
Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…
Find out more »June 2023
TikTok for Small Businesses
The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…
Find out more »August 2023
Unleashing the Power of AI: Elevating Small Business Marketing – PART 2
Join us for PART 2 of our exciting and informative webinar that explores the immense benefits of harnessing Artificial Intelligence (AI) for small business marketing. In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with their customers and drive growth. During this engaging session, we will delve into the myriad advantages that AI brings to the table for small businesses. Discover how AI-powered marketing tools and strategies can help you enhance…
Find out more »October 2023
Social Media & AI Q&A: Get Your Questions Answered
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Pasadena SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to clarify social media marketing goals, how to structure your messaging,…
Find out more »Elevate Your Holiday Sales with AI
In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with customers and drive growth. Be more efficient and economical by using AI to boost your digital marketing and elevate your sales. Taught by SBDC trainer and digital marketing extraordinaire Deborah Deras - this series will offer clarity for small business owners on how AI can help save time and money. WEBINAR ONE, Monday, October 30th @ 12noon How to Use Artificial…
Find out more »December 2023
Canva Magic for Small Businesses
Unlock the secrets of visual storytelling for your business with our exclusive webinar on "Canva Magic for Small Business Owners." Whether you're a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand's presence and captivate your audience. Introduction to Canva: Dive deep into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business…
Find out more »January 2024
Mastering Your 2024 Digital Marketing: Create an Effective Content Calendar
In the fast-paced world of digital marketing, staying organized and ahead of trends is crucial, especially for small businesses. Our upcoming webinar, "Mastering Your 2024 Digital Marketing: Create an Effective Content Calendar," is designed to empower small business owners and marketers with the tools and insights needed to build a comprehensive and adaptable content calendar for 2024. Key Takeaways: Understanding the Importance of a Content Calendar: Learn why a content calendar is a vital tool in your digital marketing strategy,…
Find out more »February 2024
Canva Magic for Small Businesses
Unlock the secrets of visual storytelling for your business with our exclusive webinar on "Canva Magic for Small Business Owners." Whether you're a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand's presence and captivate your audience. Introduction to Canva: Dive deep into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business…
Find out more »March 2024
Unlocking the 6 C’s of Connecting on Camera: A Guide for Small Business Owners
In the fast-paced world of social media, the power of video cannot be underestimated. As a small business owner, your ability to connect with your audience through the lens can dramatically amplify your brand’s reach, engagement, and ultimately, success. Whether you’re a seasoned video creator or just starting, mastering the art of being on camera is essential. Join us for an exclusive webinar designed specifically for small business owners eager to grow their social media presence. “Unlocking the 6 C’s…
Find out more »How to Use Artificial Intelligence to Launch, Grow & Scale Your Small Business
Join us for an exciting and informative webinar that explores the benefits of harnessing artificial intelligence for small business marketing. In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with customers and drive growth. During this engaging session, we will delve into the advantages that AI brings to the table for small businesses. Discover how AI-powered marketing tools and strategies can help you enhance customer engagement, optimize campaigns, and maximize your…
Find out more »April 2024
Transform Your Small Business with Generative AI: Mastering CHAT GPT, Canva Magic, and Google Gemini
In today's digital age, leveraging the power of Generative AI can set your small business apart, providing innovative solutions to everyday challenges and opening up new avenues for creativity and efficiency. This hands-on training session is specifically designed for small business owners who are eager to explore the potential of Generative AI in transforming their business operations, marketing strategies, and customer engagement. What You Will Learn: Introduction to Generative AI: Understand the basics of Generative AI and how it can…
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