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May 2023

How To Sell When You’re Not a Salesperson

May 16, 2023 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know.      Topics covered include:   • The psychological barriers that could be holding you back and the tools required to overcome them.   • Understanding the components of an effective sales…

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How To Use Canva to Create Social Media Content – Part 2

May 25, 2023 @ 10:00 am - 11:30 am
Free

Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…

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June 2023

How To Sell When You’re Not a Salesperson

Jun 7, 2023 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics Include:  • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales pitch.…

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TikTok for Small Businesses

Jun 8, 2023 @ 10:00 am - 11:30 am
Free

The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…

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YouTube For Business

Jun 22, 2023 @ 10:00 am - 11:30 am
Free

Who owns the SEARCH engine, Google? Who owns YouTube, Google? When your potential customers/clients go online to search for your products or services they look on Google. If they are under 33, I promise you, they will go first go to YouTube which is also a search engine for videos. When you create an online presence on YouTube you have the ability to come up in Google search and YouTube search double the discoverability for half the effort. It also…

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July 2023

Integrating Canva and Chat GPT for Small Business Marketing Success

Jul 27, 2023 @ 10:00 am - 11:30 am
Free

Join us for an exciting webinar that explores the dynamic SYNERGY  between Canva and Chat GPT, two powerful tools that can transform the way small businesses approach marketing and communication. In this session, we will dive deep into the art of visual storytelling and the magic of conversational AI, showcasing how the integration of Canva and Chat GPT can help small businesses create captivating content and engage with their audience like never before. In the fast-paced digital landscape, it is…

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August 2023

Unleashing the Power of AI: Elevating Small Business Marketing – PART 1

Aug 17, 2023 @ 10:00 am - 11:30 am
Free

Join us for an exciting and informative webinar that explores the immense benefits of harnessing Artificial Intelligence (AI) for small business marketing. In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with their customers and drive growth. During this engaging session, we will delve into the myriad advantages that AI brings to the table for small businesses. Discover how AI-powered marketing tools and strategies can help you enhance customer engagement, optimize…

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Unleashing the Power of AI: Elevating Small Business Marketing – PART 2

Aug 24, 2023 @ 10:00 am - 11:30 am
Free

Join us for PART 2 of our exciting and informative webinar that explores the immense benefits of harnessing Artificial Intelligence (AI) for small business marketing. In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with their customers and drive growth. During this engaging session, we will delve into the myriad advantages that AI brings to the table for small businesses. Discover how AI-powered marketing tools and strategies can help you enhance…

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Basics of SEO & Web Analytics

Aug 25, 2023 @ 2:30 pm - 4:30 pm
Free

Are you looking to get more traffic to your website from Google search?  Curious how to measure the effectiveness of your SEO activity?  Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success.  We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales.  We’ll help you find valuable…

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September 2023

Unleashing the Power of AI to Create Content Faster & Easier: How to Integrate Canva and Chat GPT

Sep 14, 2023 @ 10:00 am - 12:00 pm
Free

This exciting webinar explores the dynamic SYNERGY  between Canva and Chat GPT, two powerful tools that can transform the way small businesses approach marketing and communication. In this session, we will go over how to use Canva for graphic creation and Chat GPT for content creation to help you connect with your audience and turn likes into sales. Since most people scroll and don’t read graphics are a necessity but most small businesses do not have the bandwidth to hire…

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October 2023

How to Podcast at Home with AI Tools

Oct 12, 2023 @ 10:00 am - 11:30 am
Free

Have you always wanted to start a podcast but don’t know where to begin? Podcasting is the new Blogging and can help you build your reputation as a subject matter expert and thought leaders. With A.I. tools it is easier than ever to Podcast. In this interactive Webinar, you will discover: Why should I Podcast? How to create your show concept? What equipment do I need to do it at home? What A.I. tools can you use to save you…

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Social Media & AI Q&A: Get Your Questions Answered

Oct 20, 2023 @ 10:00 am - 11:30 am
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Pasadena SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to clarify social media marketing goals, how to structure your messaging,…

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Elevate Your Holiday Sales with AI

Oct 30, 2023 @ 12:00 pm - Nov 27, 2023 @ 1:30 pm
Free

In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with customers and drive growth. Be more efficient and economical by using AI to boost your digital marketing and elevate your sales. Taught by SBDC trainer and digital marketing extraordinaire Deborah Deras - this series will offer clarity for small business owners on how AI can help save time and money. WEBINAR ONE, Monday, October 30th @ 12noon How to Use Artificial…

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December 2023

Canva Magic for Small Businesses

Dec 14, 2023 @ 10:00 am - 11:30 pm
Free

Unlock the secrets of visual storytelling for your business with our exclusive webinar on "Canva Magic for Small Business Owners." Whether you're a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand's presence and captivate your audience. Introduction to Canva: Dive deep into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business…

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January 2024

Mastering Your 2024 Digital Marketing: Create an Effective Content Calendar

Jan 10 @ 10:00 am - 11:30 am
Free

In the fast-paced world of digital marketing, staying organized and ahead of trends is crucial, especially for small businesses. Our upcoming webinar, "Mastering Your 2024 Digital Marketing: Create an Effective Content Calendar," is designed to empower small business owners and marketers with the tools and insights needed to build a comprehensive and adaptable content calendar for 2024. Key Takeaways: Understanding the Importance of a Content Calendar: Learn why a content calendar is a vital tool in your digital marketing strategy,…

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Social Media for Beauty Professionals: Marketing Your Business During the Slow Season

Jan 22 @ 1:00 pm - 2:30 pm
Free

Have you ever felt like you're posting on social media, and no one is looking? There is no engagement, you're not getting followers or new clients. You might be making these 5 common mistakes when using social media to market your business. In this masterclass, I am going to breakdown what those mistakes are and how you can change social media into a powerful marketing tool to get clients aware of your business. You will learn: How to target your…

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February 2024

Beauty Industry Secrets: How to Build a Clientele

Feb 12 @ 1:00 pm - 2:00 pm
Free

Building a clientele is one of the biggest struggles in running a business. However, with a few strategies in place you can go from empty salon chair to fully booked. Here's what you can expect from this webinar: How to market yourself outside of social media Real stats on what really works when building a clientele How to network and do collaborations The proper way to do a giveaway and referral program And much more... Presented By: DeAndra Giselle *The…

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Canva Magic for Small Businesses

Feb 22 @ 10:00 am - 11:30 am
Free

Unlock the secrets of visual storytelling for your business with our exclusive webinar on "Canva Magic for Small Business Owners." Whether you're a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand's presence and captivate your audience. Introduction to Canva: Dive deep into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business…

Find out more »

March 2024

Beauty Industry Secrets: How to Build a Clientele

Mar 11 @ 1:00 pm - 2:30 pm
Free

Building a clientele is one of the biggest struggles in running a business. However, with a few strategies in place you can go from empty salon chair to fully booked. Here's what you can expect from this webinar: How to market yourself outside of social media Real stats on what really works when building a clientele How to network and do collaborations The proper way to do a giveaway and referral program And much more... Presented By: DeAndra Giselle *The…

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Unlocking the 6 C’s of Connecting on Camera: A Guide for Small Business Owners

Mar 14 @ 10:00 am - 11:30 am
Free

In the fast-paced world of social media, the power of video cannot be underestimated. As a small business owner, your ability to connect with your audience through the lens can dramatically amplify your brand’s reach, engagement, and ultimately, success. Whether you’re a seasoned video creator or just starting, mastering the art of being on camera is essential. Join us for an exclusive webinar designed specifically for small business owners eager to grow their social media presence. “Unlocking the 6 C’s…

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How to Use Artificial Intelligence to Launch, Grow & Scale Your Small Business

Mar 28 @ 10:00 am - 11:30 am
Free

Join us for an exciting and informative webinar that explores the benefits of harnessing artificial intelligence for small business marketing. In an era defined by technological advancements, AI  has emerged as a game-changer, revolutionizing the way businesses connect with customers and drive growth. During this engaging session, we will delve into the advantages that AI brings to the table for small businesses. Discover how AI-powered marketing tools and strategies can help you enhance customer engagement, optimize campaigns, and maximize your…

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April 2024

Transform Your Small Business with Generative AI: Mastering CHAT GPT, Canva Magic, and Google Gemini

Apr 18 @ 2:00 pm - 3:30 pm
Free

In today's digital age, leveraging the power of Generative AI can set your small business apart, providing innovative solutions to everyday challenges and opening up new avenues for creativity and efficiency. This hands-on training session is specifically designed for small business owners who are eager to explore the potential of Generative AI in transforming their business operations, marketing strategies, and customer engagement. What You Will Learn: Introduction to Generative AI: Understand the basics of Generative AI and how it can…

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May 2024

Break Out of the Sea of Sameness With the Power of Storytelling

May 9 @ 1:00 pm - 2:00 pm
Free

As you look across the industry landscape, all you see is how the once extraordinary has become trite. Here's the worst part: try as you might, all your innovative ideas have also been assimilated into the common lexicon, and you find yourself languishing in a sea of sameness. All you want is to stand out, but the more you try, the more you get frustrated because your brilliant efforts are short-lived. It has become exhausting to stay ahead of the…

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Transform Your Small Business with Generative AI: Mastering CHAT GPT, Canva Magic, and Google Gemini

May 23 @ 10:00 am - 11:30 am
Free

In today's digital age, leveraging the power of Generative AI can set your small business apart, providing innovative solutions to everyday challenges and opening up new avenues for creativity and efficiency. This hands-on training session is specifically designed for small business owners who are eager to explore the potential of Generative AI in transforming their business operations, marketing strategies, and customer engagement. What You Will Learn: Introduction to Generative AI: Understand the basics of Generative AI and how it can…

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June 2024

Vanquish the Villains on your Hero’s Journey

Jun 18 @ 11:00 am - 12:30 pm
-

As an entrepreneur or executive, you are the hero in your business’ narrative, even though it may not always feel like it. When your energy is low and you’re approaching burnout, it’s hard to feel like the triumphant CEO that has it all together. But, here’s a secret: Even the greatest heroes of all time need help! In this session, Aleya steps into the role of your guide to walk through the stages of the hero’s journey and the common…

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