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Webinar

February 2021

Shopify Webinar

Feb 5, 2021 @ 10:00 am - 12:00 pm
Free

Shopify is one of the leading platforms helping small business owners sell their products and services online. It will grow with you from Day 1. When you start with Shopify, you have access to professional-grade tools to help you sell your products, take payments, and ship your orders. We discuss e-commerce best practices and creating visually appealing online storefronts that convert. This course is an entry-level course aimed at users who haven't built an online store or have minimal experience…

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Facebook & Instagram Advertising Webinar

Feb 10, 2021 @ 3:00 pm - 4:30 pm
Free

With major holidays coming up, get started with Facebook & Instagram and start running your first ad campaign this week. This webinar is for those who are just getting started, or have never advertised before. Join us to learn about: • Audience Settings • Setting Budgets • Reviewing Insights • How to Run Contests & Sweepstakes Presented by: Laura Nystrom REGISTER NOW *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants…

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Post COVID-19 Business Plan Webinar

Feb 19, 2021 @ 10:00 am - 12:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. Now, more than ever, in this current and post COVID-19 landscape, a business plan is more important then ever. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The…

Find out more »

Facebook & Instagram Advertising Webinar

Feb 24, 2021 @ 3:00 pm - 4:30 pm
Free

Get started with Facebook & Instagram and start running your first ad campaign this week. This webinar is for those who are just getting started or have never advertised before. • Audience Settings • Setting Budgets • Reviewing Insights • How to Run Contests & Sweepstakes Presented by: Laura Nystrom *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar.  REGISTER NOW

Find out more »

Basics of Search Engine Optimization

Feb 25, 2021 @ 10:00 am - 12:00 pm
Free

Are you looking to get more traffic to your website from Google search?    Curious how to measure the effectiveness of your SEO activity?  Join us for a seminar on the two main types of SEO and which can have the biggest impact on your search rankings. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable keywords, optimize your website for Google, and improve…

Find out more »

March 2021

Facebook & Instagram Advertising Webinar

Mar 10, 2021 @ 3:00 pm - 4:30 pm
Free

Get started with Facebook & Instagram and start running your first ad campaign this week. This webinar is for those who are just getting started, or have never advertised before. • Audience Settings • Setting Budgets • Reviewing Insights • How to Run Contests & Sweepstakes Presented by: Laura Nystrom *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar.  REGISTER NOW

Find out more »

Post COVID-19 Business Plan Webinar

Mar 12, 2021 @ 10:00 am - 12:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. Now, more than ever, in this current and post COVID-19 landscape, a business plan is more important than ever. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The…

Find out more »

Basics of Search Engine Optimization

Mar 18, 2021 @ 10:00 am - 12:00 pm
Free

Are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on the two main types of SEO and which can have the biggest impact on your search rankings. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable keywords, optimize your website for Google, and improve your backlink profile.…

Find out more »

Use YouTube to Grow Your Business

Mar 24, 2021 @ 3:00 pm - 4:30 pm
Free

By the end of this workshop, attendees will have a good idea about how to build a YouTube channel if they don’t already have one, how to create and promote videos that help them achieve their business goals, and how to measure the effectiveness of their activities on YouTube. • How to create a home for your business on YouTube • Create videos that help you achieve your business goals • Organize your channel to attract viewers • Promote your…

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Post COVID-19 Business Plan Webinar

Mar 26, 2021 @ 10:00 am - 11:30 am
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. Now, more than ever, in this current and post COVID-19 landscape, a business plan is more important then ever. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The…

Find out more »

April 2021

Post COVID-19 Business Plan Webinar

Apr 23, 2021 @ 10:00 am - 11:30 am
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. Now, more than ever, in this current and post COVID-19 landscape, a business plan is more important than ever. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The…

Find out more »

May 2021

Basics of Search Engine Optimization

May 6, 2021 @ 10:00 am - 11:30 am
Free

Are you looking to get more traffic to your website from Google search?   Curious how to measure the effectiveness of your SEO activity?   Join us for a seminar on the two main types of SEO and which can have the biggest impact on your search rankings. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales.   We’ll help you find valuable keywords, optimize your website…

Find out more »

Post COVID-19 Business Plan Webinar

May 7, 2021 @ 10:00 am - 11:30 am
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. Now, more than ever, in this current and post COVID-19 landscape, a business plan is more important than ever. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The…

Find out more »

Bolstering Your Business Through E-Commerce

May 14, 2021 @ 10:00 am - 12:00 pm
Free

For business owners looking to get an overview of the current e-commerce landscape. • Review of the e-commerce landscape. • Emerging trends in e-commerce. • Overview of the different e-commerce platforms. • Evaluating the marketing channels. • Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Presented by: Alex Vasquez Webinar will be conducted…

Find out more »

Basics of Search Engine Optimization

May 25, 2021 @ 10:00 am - 11:30 am
Free

Are you looking to get more traffic to your website from Google search?  Curious how to measure the effectiveness of your SEO activity?  Join us for a seminar on the two main types of SEO and which can have the biggest impact on your search rankings.  We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales.  We’ll help you find valuable keywords, optimize your website for Google, and…

Find out more »

Post COVID-19 Business Plan Webinar

May 28, 2021 @ 10:00 am - 11:30 am
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. In this current and post COVID-19 landscape, a business plan is more important than ever. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen REGISTER NOW *The WEBINAR will…

Find out more »

June 2021

COVID-19 Aftermath for Employers

Jun 10, 2021 @ 10:00 am - 11:30 am
Free

The Covid-19 pandemic has unquestionably left its mark on the workplace. With the re-opening of the economy, employers will need to learn how to adapt to the new demands of hiring and managing their employees in this post Covid-19 workplace environment. In this webinar, we will be covering: • Labor market trends • Retention strategies • Post Covid-19 hiring compliance & best practices • Wage & hour pitfalls • Latest risk & safety guidance for employees • A Q&A session…

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Google My Business

Jun 15, 2021 @ 11:00 am - 12:30 pm
Free

Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…

Find out more »

Social Media 101

Jun 17, 2021 @ 10:00 am - 12:00 pm
Free

We all know we have to be on Social Media but how do we create a Social Media strategy that targets our revenue goals and turn likes into sales, comments into customers, and shares into raving fans that can become brand ambassadors for our company. This comprehensive and interactive workshop will give you the playbook of how to use Social Media for Sales. During this interactive Webinar you will discover: • How to clarify Social Media marketing goals • Which…

Find out more »

Post COVID-19 Business Plan Webinar

Jun 23, 2021 @ 10:00 am - 11:30 am
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. Now, more than ever, in this current and post COVID-19 landscape, a business plan is more important than ever. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The…

Find out more »

Basics of SEO & Web Analytics

Jun 24, 2021 @ 3:00 pm - 4:30 pm
Free

Are you looking to get more traffic to your website from Google search?  Curious how to measure the effectiveness of your SEO activity?  Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success.  We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales.  We’ll help you find valuable…

Find out more »

Bolstering Your Business Through E-Commerce

Jun 25, 2021 @ 10:00 am - 11:30 am
Free

For business owners looking to get an overview of the current e-commerce landscape. • Review of the e-commerce landscape. • Emerging trends in e-commerce. • Overview of the different e-commerce platforms. • Evaluating the marketing channels. • Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Presented by: Alex Vasquez Webinar will be conducted…

Find out more »

July 2021

Social Media 101

Jul 1, 2021 @ 10:00 am - 12:00 pm
Free

We all know we have to be on Social Media but how do we create a Social Media strategy that targets our revenue goals and turn likes into sales, comments into customers, and shares into raving fans that can become brand ambassadors for our company. This comprehensive and interactive workshop will give you the playbook of how to use Social Media for Sales. During this interactive Webinar you will discover: • How to clarify Social Media marketing goals • Which…

Find out more »

Hiring Employees in California

Jul 13, 2021 @ 10:00 am - 11:00 am
Free

As more Covid-19 restrictions are being relaxed and more businesses fully reopening, employers are hiring again. Join us during this hiring practices webinar to help businesses stay compliant with CA regulations.   You will learn compliance with: • Required posters & notifications • Governing agencies (EDD, DFEH, OSHA, DIR) • Worker classification • Independent contractor regulations • Recruiting/Interviewing/compensation do’s and don’ts • Q&A to follow   Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions…

Find out more »

How To Do Social Media For Sales

Jul 16, 2021 @ 10:00 am - 12:00 pm
Free

So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it.   During this interactive Webinar you will discover: • Who are the main…

Find out more »

Post COVID-19 Business Plan Webinar

Jul 16, 2021 @ 12:00 pm - 2:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. Now, more than ever, in this current and post COVID-19 landscape, a business plan is more important then ever. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The…

Find out more »

Hiring in CA – Wage & Hour

Jul 20, 2021 @ 10:00 am - 11:00 am
Free

The state of California has some of the most robust wage requirements for employers of all sizes. In this webinar, we will help businesses understand the hefty requirements of: • Minimum wage ordinances • California wage orders that all employers must comply with • Commissions, bonuses, and miscellaneous payments • Potential claims & penalties for non-compliance • Q&A to follow Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be…

Find out more »

Basics of SEO & Web Analytics

Jul 22, 2021 @ 3:00 pm - 5:00 pm
Free

Are you looking to get more traffic to your website from Google search?   Curious how to measure the effectiveness of your SEO activity?   Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success.  We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales.  We’ll help you…

Find out more »

Bolstering Your Business Through E-Commerce

Jul 23, 2021 @ 10:00 am - 12:00 pm
Free

For business owners looking to get an overview of the current e-commerce landscape. • Review of the e-commerce landscape. • Emerging trends in e-commerce. • Overview of the different e-commerce platforms. • Evaluating the marketing channels. • Discussion of content strategies.   Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions.   Presented by: Alex Vasquez Webinar will…

Find out more »

Social Media 101

Jul 26, 2021 @ 12:00 pm - 2:00 pm
Free

We all know we have to be on Social Media but how do we create a Social Media strategy that targets our revenue goals and turn likes into sales, comments into customers, and shares into raving fans that can become brand ambassadors for our company. This comprehensive and interactive workshop will give you the playbook of how to use Social Media for Sales. During this interactive Webinar you will discover: • How to clarify Social Media marketing goals • Which…

Find out more »

Hiring in CA – Paid Sick Leave

Jul 27, 2021 @ 10:00 am - 11:00 am
Free

Covid-19 created a nightmare for employers required to provide paid sick leave in addition to already confusing paid sick leave ordinances in California. Join us as we take a deep dive on: • Covid-19 paid sick leave requirements • Local paid sick Leave ordinances • Paid sick leave vs. Paid Time Off/Vacation interaction • Q&A to follow Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to…

Find out more »

Google My Business

Jul 29, 2021 @ 3:00 pm - 4:30 pm
Free

Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…

Find out more »

August 2021

Hiring Employees in California

Aug 10, 2021 @ 11:00 am - 12:00 pm
Free

As more Covid-19 restrictions are being relaxed and more businesses fully reopening, employers are hiring again. Join us during this hiring practices webinar to help businesses stay compliant with CA regulations. You will learn compliance with: • Required posters & notifications • Governing agencies (EDD, DFEH, OSHA, DIR) • Worker classification • Independent contractor regulations • Recruiting/Interviewing/compensation do’s and don’ts • Q&A Presented by HR Specialist: Xiomara Palma     REGISTER NOW *The WEBINAR will be conducted via ZOOM. Instructions…

Find out more »

Access to Capital Webinar

Aug 11, 2021 @ 11:00 am - 12:30 pm
Free

For many small business owners, understanding the role debt plays in the business readiness process isn’t so clear. This workshop will help entrepreneurs and small business owners bring finance into focus for long term success. Topics for discussion will include: • Common ways to fund a business • Financing options available to small businesses • Loan readiness and how you can prepare for funding • Real-world examples of how to leverage financing programs. Presented by: Spencer Rich REGISTER NOW *The…

Find out more »

Basics of SEO & Web Analytics

Aug 12, 2021 @ 2:00 pm - 4:00 pm
Free

Are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable keywords, optimize your website…

Find out more »

Hiring in CA – Wage & Hour

Aug 17, 2021 @ 11:00 am - 12:00 pm
Free

The state of California has some of the most robust wage requirements for employers of all sizes. In this webinar, we will help businesses understand the hefty requirements of: • Minimum wage ordinances • California wage orders that all employers must comply with • Commissions, bonuses, and miscellaneous payments • Potential claims & penalties for non-compliance • Q&A to follow Presented by HR Specialist: Xiomara Palma REGISTER NOW

Find out more »

Business Plan Webinar

Aug 18, 2021 @ 10:00 am - 12:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…

Find out more »

Employee Handbook Webinar

Aug 19, 2021 @ 10:00 am - 11:30 am
Free

Learn how to protect your business from employment lawsuits through the use of a well-written, compliant employee handbook. In this webinar you will learn: • The purpose of an employee handbook • Policies required by law • Legally sound operational policies • Avoiding employment promises or implied agreements • Best practices • Q&A to follow Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants…

Find out more »

Instagram Series – How To Sell On Instagram – Webinar One

Aug 19, 2021 @ 1:00 pm - 3:00 pm
Free

We all know that Instagram has become even hotter since quarantine began, and people are now using it for voting campaigns, yoga classes, and more. But how to get started? First, you need to set up your Instagram in alignment with your brand, and in this webinar, you will learn the basics of how to develop your brand on IG so you can sell. You will learn: • What the Instagram platform is and how it is very different from…

Find out more »

How To Do Social Media For Sales

Aug 23, 2021 @ 1:00 pm - 3:00 pm
Free

So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: • Who are the main players…

Find out more »

Hiring in CA – Paid Sick Leave

Aug 24, 2021 @ 11:00 am - 12:00 pm
Free

Covid-19 created a nightmare for employers required to provide paid sick leave in addition to already confusing paid sick leave ordinances in California. Join us as we take a deep dive on: • Covid-19 paid sick leave requirements • Local paid sick Leave ordinances • Paid sick leave vs. Paid Time Off/Vacation interaction • Q&A to follow Presented by HR Specialist: Xiomara Palma REGISTER NOW *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent…

Find out more »

Google My Business

Aug 24, 2021 @ 2:00 pm - 3:30 pm
Free

Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith REGISTER NOW *The WEBINAR will be conducted…

Find out more »

Access to Capital Webinar

Aug 25, 2021 @ 3:00 pm - 4:30 pm
Free

For many small business owners, understanding the role debt plays in the business readiness process isn’t so clear. This workshop will help entrepreneurs and small business owners bring finance into focus for long term success. Topics for discussion will include: • Common ways to fund a business • Financing options available to small businesses • Loan readiness and how you can prepare for funding • Real-world examples of how to leverage financing programs. Presented by: Spencer Rich REGISTER NOW *The…

Find out more »

Instagram Series – How To Use Instagram Hashtags To Get Ideal Clients – Webinar Two

Aug 26, 2021 @ 1:00 pm - 3:00 pm
Free

How To Use Instagram Hashtags To Get Ideal Clients WEBINAR TWO On Instagram, hashtags are the key to targeting new clients/customers. Without the proper ones, you will not be discovered, but with the right ones, you can gain attention for your brand from your ideal target market and current customers. And with the right hashtags, you’ll even generate strategic alliances. In this session you will learn: • What are hashtags? • Why are hashtags not all created equal? • A…

Find out more »

Bolstering Your Business Through E-Commerce

Aug 27, 2021 @ 10:00 am
Free

For business owners looking to get an overview of the current e-commerce landscape. • Review of the e-commerce landscape. • Emerging trends in e-commerce. • Overview of the different e-commerce platforms. • Evaluating the marketing channels. • Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Presented by: Alex Vasquez Webinar will be conducted…

Find out more »

How to Create a Social Media Content Calendar

Aug 30, 2021 @ 1:00 pm - 3:00 pm
Free

We all get overwhelmed by Social Media because we are wearing many hats and think we need to be on every platform. The fact is we only need to be posting on the platforms where our target market is spending their time. The best way to get organized and efficient is to create a social media calendar. I have a saying: schedule it in your calendar, see it in your life and I will show you how to do it…

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September 2021

Instagram Series – How To Use Instagram Stories For Sales Success – Webinar Three

Sep 2, 2021 @ 1:00 pm - 3:00 pm
Free

How To Use Instagram Stories For Sales Success WEBINAR THREE As of 2020, the main “feed” is dead and everyone is paying attention to IG stories. Why? Because IG Stories are what people are consuming, according to Social Media Examiner. Why? Because these kinds of stories are the unfiltered authentic version of your brand. People don’t believe manufactured posts. Rather, they want to like, trust, and respect your brand in order to buy from you. You will learn: • What types of…

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Instagram Series – How To Do Instagram Live For Sales – Webinar Four

Sep 9, 2021 @ 1:00 pm - 3:00 pm
Free

How To Do Instagram Live For Sales WEBINAR FOUR We all know a picture paints a thousand words well, a video says 10,000 words, and a live video has infinite possibilities. There are so many case studies of Small Business Owners, like the DJ, DNICE where he went from 80K to over 1 million followers and landed a brand partnership with Michelle Obama. Results may vary, but when you learn to master this tool on Instagram, you can position your…

Find out more »

Google My Business

Sep 14, 2021 @ 2:00 pm - 3:30 pm
Free

Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…

Find out more »

Employee Handbook Webinar

Sep 15, 2021 @ 10:00 am - 11:30 pm
Free

Learn how to protect your business from employee lawsuits through the use of a well-written, compliant employee handbook. In this webinar you will learn: • The purpose of an employee handbook • Policies required by law • Legally sound operational policies • Avoiding employment promises or implied agreements • Best practices • Q&A to follow Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants…

Find out more »

Instagram Series – How To Use IGTV To Grow Business – Webinar Five

Sep 16, 2021 @ 1:00 pm - 3:00 pm
Free

How To Use IGTV To Grow Business WEBINAR FIVE We all have heard of YouTube, but Instagram can now provide you with your own broadcasting networking on Instagram, called “IGTV.” This is one of the newest features that gives you the ability to create long-form videos. You will learn: • How to set up your IGTV • How to post on IGTV • How to edit my IGTV • What content to post on IGTV • How to convert to sales…

Find out more »

Business Plan Webinar

Sep 17, 2021 @ 10:00 am - 12:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…

Find out more »

Basics of SEO & Web Analytics

Sep 21, 2021 @ 2:00 pm - 4:00 pm
Free

Are you looking to get more traffic to your website from Google search? Curious about how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable keywords,…

Find out more »

Access to Capital Webinar

Sep 22, 2021 @ 11:00 am - 12:30 pm
Free

For many small business owners, understanding the role debt plays in the business readiness process isn’t so clear. This workshop will help entrepreneurs and small business owners bring finance into focus for long-term success. Topics for discussion will include: • Common ways to fund a business • Financing options available to small businesses • Loan readiness and how you can prepare for funding • Real-world examples of how to leverage financing programs. Presented by: Spencer Rich *The WEBINAR will be…

Find out more »

Instagram Series – How to Use Instagram Reels – Webinar Six

Sep 23, 2021 @ 1:00 pm - 3:00 pm
Free

How to Use Instagram Reels WEBINAR SIX Instagram’s take on the ever-popular TikTok (and other new tools like Byte and Triller), Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. • What are Instagram Reels • How to select the music, speed, and filters • How to shoot your video • How your reels are found in the discovery tab to target potential new customers •…

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E-commerce Workshop

Sep 24, 2021 @ 10:00 am - 12:00 pm
Free

For business owners looking to get an overview of the current e-commerce landscape. Topics include: • Review of the e-commerce landscape. • Emerging trends in e-commerce. • Overview of the different e-commerce platforms. • Evaluating the marketing channels. • Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Presented by: Alex Vasquez REGISTER NOW…

Find out more »

How To Do Social Media For Sales

Sep 30, 2021 @ 1:00 pm - 3:00 pm
Free

So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: • Who are the main players…

Find out more »

October 2021

Google My Business

Oct 13, 2021 @ 9:00 am - 10:30 am
Free

Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…

Find out more »

YouTube for Business 101

Oct 21, 2021 @ 2:00 pm - 3:30 pm
Free

Who owns the SEARCH engine, Google? Who owns YouTube, Google? When your potential customers/clients go online to search for your products or services they look on Google. If they are under 33, I promise you, they will go first go to YouTube which is also a search engine for videos.   When you create an online presence on YouTube you have the ability to come up in Google search and YouTube search double the discoverability for half the effort. It…

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Business Plan Webinar

Oct 22, 2021 @ 10:00 am - 12:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…

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Overcoming the Labor Shortage: Strategies to Thrive in Today’s Labor Market

Oct 22, 2021 @ 12:00 pm - 1:00 pm
Free

Join us to learn strategies to attract and retain talent amid the labor shortage and become an employer of choice. We'll discuss latest trends and the current perks that employees seek from employers and will open the floor for clients to discuss some of their current struggles as well as to be provided business-specific recommendations. Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants…

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Basics of SEO & Web Analytics

Oct 26, 2021 @ 9:00 am - 11:00 am
Free

Are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable keywords,…

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YouTube for Business – Part 2: The Ten Fundamentals of Content Creation

Oct 28, 2021 @ 2:00 pm - 3:30 pm
Free

You know you need a YouTube channel, but how do you create videos that people want to watch? How to create content that people will want to share and that will compel them to see you as an expert to procure your products and services? People who have a big following on YouTube don’t do it by accident. There is a specific strategy and you need to know the playbook and follow the rules. Get access to an exclusive YouTube…

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Bolster Your Business Through E-Commerce

Oct 29, 2021 @ 2:00 pm - 4:00 pm
Free

For business owners looking to get an overview of the current e-commerce landscape. Join us to learn: • Review of the e-commerce landscape. • Emerging trends in e-commerce. • Overview of the different e-commerce platforms. • Evaluating the marketing channels. • Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Presented by: Alex Vasquez…

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November 2021

YouTube for Business – Part 3: Search Engine Optimization

Nov 4, 2021 @ 2:00 pm - 3:30 pm
Free

Just like a Website, you will not be discovered on YouTube without Search Engine Optimization. It is not enough to upload a video. There are 5 steps you must do to have your videos be found in search. Discover these quick hacks to get your content discovered and monetize your message. • How to title videos by keywords to get the most impact • How to create compelling thumbnails and why you need them • The importance of tags to…

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E-mail Marketing 101

Nov 12, 2021 @ 10:00 am - 11:30 am
Free

Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…

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How To Do Instagram Live for Sales

Nov 15, 2021 @ 2:00 pm - 3:30 pm
Free

We all know a picture paints a thousand words well, a video says 10,000 words, and a live video has infinite possibilities. There are so many case studies of Small Business Owners, like the DJ, DNICE where he went from 80K to over 1 million followers and landed a brand partnership with Michelle Obama. Results may vary, but when you learn to master this tool on Instagram, you can position your business and brand for an increase in sales. You…

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Google My Business

Nov 16, 2021 @ 2:30 pm - 4:00 pm
Free

Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…

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Social Media For Sales

Nov 18, 2021 @ 11:00 am - 12:30 pm
Free

So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: • Who are the main players…

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Business Plan Webinar

Nov 19, 2021 @ 10:00 am - 12:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…

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Facebook Live for Business

Nov 22, 2021 @ 1:00 pm - 2:30 pm
Free

Facebook has over a billion subscribers. Currently Facebook Business pages are pay to play so if you are posting and wondering why you are getting no engagement in comments, likes or shares it is because the algorithm favors video and especially favors live streaming video. With Quarantine and more people working from home Social Media usage has soared. How can you capture the attention of your target market via Facebook Live Streaming to grow your business. This Webinar will cover:…

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Basics of SEO & Web Analytics

Nov 23, 2021 @ 2:30 pm - 4:00 pm
Free

Especially with the holidays upon us, are you looking to get more traffic to your website from Google search?  Curious how to measure the effectiveness of your SEO activity?  Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success.  We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive…

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How To Podcast at Home

Nov 29, 2021 @ 1:00 pm - 2:30 pm
Free

Have you always wanted to start a podcast but don’t know where to begin? Podcasting is the new Blogging. With Covid19 and all that is going on in the world, now more than ever people need to hear your voice and it is the perfect time to brand your business so you can sell more of your products and services online. In this interactive Webinar you will discover: • Why should I Podcast? • How to create your show concept?…

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December 2021

Social Media for Holiday Sales

Dec 9, 2021 @ 1:00 pm - 3:00 pm
Free

So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it.   During this interactive Webinar you will discover: • Who are the main…

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January 2022

How to Create Your 2022 Content Calendar

Jan 13 @ 1:00 pm - 3:30 pm
Free

Who's ready to get organized this 2022!? Let's be honest, we all get overwhelmed by Social Media because we often wear too many hats and think we need to be on every platform. The fact is we only need to be posting on the platforms where our target market is spending their time. The best way to get organized and efficient is to create a social media calendar. I have a saying: schedule it in your calendar, see it in…

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Business Plan Webinar

Jan 14 @ 10:00 am - 12:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…

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E-mail Marketing 101

Jan 21 @ 10:00 am - 12:00 pm
Free

Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…

Find out more »

Instagram for Sales

Jan 24 @ 1:00 pm - 3:00 pm
Free

We all know that Instagram has blown up in the last couple years, and people are now using it for voting campaigns, yoga classes, and more. But how to get started? First, you need to set up your Instagram in alignment with your brand, and in this webinar, you will learn the basics of how to develop your brand on IG so you can sell. You will learn: • What the Instagram platform is and how it is very different…

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Basics of SEO & Web Analytics

Jan 25 @ 10:00 am - 12:00 pm
Free

Are you looking to get more traffic to your website from Google search?   Curious how to measure the effectiveness of your SEO activity?   Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find…

Find out more »

How To Do Instagram Live for Sales

Jan 27 @ 2:00 pm - 3:30 pm
Free

We all know a picture paints a thousand words well, a video says 10,000 words, and a live video has infinite possibilities. There are so many case studies of Small Business Owners, like the DJ, DNICE where he went from 80K to over 1 million followers and landed a brand partnership with Michelle Obama. Results may vary, but when you learn to master this tool on Instagram, you can position your business and brand for an increase in sales. You…

Find out more »

February 2022

Google My Business

Feb 1 @ 3:00 pm - 4:30 pm
Free

Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: Introduction to GMB and its perks How to create and validate your listings How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM. Instructions to connect…

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Social Media For Sales

Feb 10 @ 2:00 pm - 3:30 pm
Free

So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: • Who are the main players…

Find out more »

Business Plan Webinar

Feb 11 @ 10:00 am - 11:30 am
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals.   REGISTER NOW Presenter: Andrew Cohen     *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent…

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Basics of SEO & Web Analytics

Feb 15 @ 3:00 pm - 4:30 pm
Free

Are you looking to get more traffic to your website from Google search?  Curious how to measure the effectiveness of your SEO activity?  Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success.  We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales.  We’ll help you find valuable…

Find out more »

YouTube for Sales

Feb 17 @ 10:00 am - 12:00 pm
Free

YouTube is the second largest search engine after Google. When you learn to use it, you can come in search on both Google and YouTube without spending money on ADS. IF you are not using GOOGLE, then you are literally leaving money on the table. In this interactive webinar/training you will: Understanding YouTube as a Social Media Marketing platform and a search engine What content should you put on YOUTUBE to come up in GOOGLE SEARCH 3 ways to easily…

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LinkedIn For Sales

Feb 24 @ 10:00 am - 12:00 pm
Free

LINKEDIN was bought by Microsoft and is here in space. It is THE platform to use for B2B - Business to Business sales development. You are able to communicate with high level C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically, you can build your sales funnel without ever leaving your office. During this course: How to set up your business and personal profile How to stand out with…

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E-mail Marketing 101

Feb 25 @ 10:00 am - 12:00 pm
Free

Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…

Find out more »

March 2022

Google My Business

Mar 15 @ 2:00 pm - 3:30 pm
Free

Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…

Find out more »

E-mail Marketing 101

Mar 18 @ 2:00 pm - 3:00 pm
Free

Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…

Find out more »

Staying Risk-Free: New Applicable Employment Laws for Small Businesses

Mar 22 @ 12:00 pm - 1:00 pm
Free

Employment laws change every year, are you in the know about what applies to your business? Come join us to learn about: • Labor law update • OSHA's Emergency Temporary Standard • Minimum wage increases • New & remaining Covid-19 Supplemental Paid Sick Leave • Upcoming compliance requirements Followed by Q&A Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the…

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Confused About Sales Tax – What You Need to Know!

Mar 28 @ 10:30 am - 11:45 am
Free

Many businesses are confused about the need to charge sales tax.   Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state…

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April 2022

How To Sell Online – Part A

Apr 7 @ 2:00 pm - 3:30 pm
Free

With COVID-19 and the pandemic, we know now more than ever we need to have our brand visible and active online. Many small business owners are posting online but not seeing sales. Here is how to remedy that. During this interactive webinar you will discover: • How to shift your perception of sales to love it • What income-producing activities can you focus on • The 5 P’s of Marketing applied to online sales success • How to shift the…

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Business Plan Webinar

Apr 8 @ 11:00 am - 1:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…

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How To Sell Online – Part B

Apr 14 @ 2:00 pm - 3:30 pm
Free

Join us in Part B of Deborah Dera's "How To Sell Online" webinar series. She will continue to share with you the strategies and effective marketing tips to attract and close your online sales! During this interactive webinar you will discover: • What is an internet sales funnel and why do I need one • 7 strategies to close a sale • How to use effective marketing to attract sales • How to use the Power of Synergy • Plus…

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Staying Risk-Free: New Applicable Employment Laws for Small Businesses

Apr 19 @ 10:00 am - 11:00 am
Free

Employment laws change every year, are you in the know about what applies to your business? Come join us to learn about: • Labor law update • OSHA's Emergency Temporary Standard • Minimum wage increases • New & remaining Covid-19 Supplemental Paid Sick Leave • Upcoming compliance requirements • Followed by Q&A Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before…

Find out more »

Social Media 101

Apr 21 @ 2:00 pm - 3:30 pm
Free

We all know we have to be on Social Media but how do we create a Social Media strategy that targets our revenue goals and turn likes into sales, comments into customers, and shares into raving fans that can become brand ambassadors for our company. This comprehensive and interactive workshop will give you the playbook of how to use Social Media for Sales. During this interactive Webinar you will discover: • How to clarify Social Media marketing goals • Which…

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E-mail Marketing 101

Apr 22 @ 10:00 am - 11:30 am
Free

Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…

Find out more »

May 2022

Confused About Sales Tax – What You Need to Know!

May 5 @ 10:00 am - 11:15 am
Free

Many businesses are confused about the need to charge sales tax.   Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state…

Find out more »

Social Media Marketing Trends For 2022

May 5 @ 2:00 pm - 3:30 pm
Free

Social Media is constantly changing and as a busy small business owner, it is hard to keep up with Instagram Reels, TikTok, YouTube Shorts, and now audio rooms. Should I podcast? Should I start a YouTube channel? Not to worry! Our in-house Social Media Goddess, Deborah Deras, attended the Social Media Examiner conference and has updates for you about where you should spend your time to get a return on investment. She will share in this interactive dialogue: • What…

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Contract Sourcing – Procurement Overview

May 19 @ 11:00 am - 12:00 pm
Free

Join Andrew Barerra, the Procurement Relationship Manager at PACE, as he talks about how to do business with the government, utilities, and large private-sector corporations. This workshop will instruct small business owners on the importance of: • Identifying all relevant NAICS Codes • Small Business Certifications • Supplier Vendor Portal Registrations • How to search for Contracts • The RFP & RFQ review process • Bid Budget & Proposal Submission *The WEBINAR will be conducted via ZOOM. Instructions to connect…

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