September 2021
Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Basics of SEO & Web Analytics
Are you looking to get more traffic to your website from Google search? Curious about how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable keywords,…
Find out more »Access to Capital Webinar
For many small business owners, understanding the role debt plays in the business readiness process isn’t so clear. This workshop will help entrepreneurs and small business owners bring finance into focus for long-term success. Topics for discussion will include: • Common ways to fund a business • Financing options available to small businesses • Loan readiness and how you can prepare for funding • Real-world examples of how to leverage financing programs. Presented by: Spencer Rich *The WEBINAR will be…
Find out more »Instagram Series – How to Use Instagram Reels – Webinar Six
How to Use Instagram Reels WEBINAR SIX Instagram’s take on the ever-popular TikTok (and other new tools like Byte and Triller), Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. • What are Instagram Reels • How to select the music, speed, and filters • How to shoot your video • How your reels are found in the discovery tab to target potential new customers •…
Find out more »E-commerce Workshop
For business owners looking to get an overview of the current e-commerce landscape. Topics include: • Review of the e-commerce landscape. • Emerging trends in e-commerce. • Overview of the different e-commerce platforms. • Evaluating the marketing channels. • Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Presented by: Alex Vasquez REGISTER NOW…
Find out more »How To Do Social Media For Sales
So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: • Who are the main players…
Find out more »October 2021
Google My Business
Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…
Find out more »YouTube for Business 101
Who owns the SEARCH engine, Google? Who owns YouTube, Google? When your potential customers/clients go online to search for your products or services they look on Google. If they are under 33, I promise you, they will go first go to YouTube which is also a search engine for videos. When you create an online presence on YouTube you have the ability to come up in Google search and YouTube search double the discoverability for half the effort. It…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Overcoming the Labor Shortage: Strategies to Thrive in Today’s Labor Market
Join us to learn strategies to attract and retain talent amid the labor shortage and become an employer of choice. We'll discuss latest trends and the current perks that employees seek from employers and will open the floor for clients to discuss some of their current struggles as well as to be provided business-specific recommendations. Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants…
Find out more »Basics of SEO & Web Analytics
Are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable keywords,…
Find out more »YouTube for Business – Part 2: The Ten Fundamentals of Content Creation
You know you need a YouTube channel, but how do you create videos that people want to watch? How to create content that people will want to share and that will compel them to see you as an expert to procure your products and services? People who have a big following on YouTube don’t do it by accident. There is a specific strategy and you need to know the playbook and follow the rules. Get access to an exclusive YouTube…
Find out more »Bolster Your Business Through E-Commerce
For business owners looking to get an overview of the current e-commerce landscape. Join us to learn: • Review of the e-commerce landscape. • Emerging trends in e-commerce. • Overview of the different e-commerce platforms. • Evaluating the marketing channels. • Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Presented by: Alex Vasquez…
Find out more »November 2021
YouTube for Business – Part 3: Search Engine Optimization
Just like a Website, you will not be discovered on YouTube without Search Engine Optimization. It is not enough to upload a video. There are 5 steps you must do to have your videos be found in search. Discover these quick hacks to get your content discovered and monetize your message. • How to title videos by keywords to get the most impact • How to create compelling thumbnails and why you need them • The importance of tags to…
Find out more »E-mail Marketing 101
Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…
Find out more »How To Do Instagram Live for Sales
We all know a picture paints a thousand words well, a video says 10,000 words, and a live video has infinite possibilities. There are so many case studies of Small Business Owners, like the DJ, DNICE where he went from 80K to over 1 million followers and landed a brand partnership with Michelle Obama. Results may vary, but when you learn to master this tool on Instagram, you can position your business and brand for an increase in sales. You…
Find out more »Google My Business
Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…
Find out more »Social Media For Sales
So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: • Who are the main players…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Facebook Live for Business
Facebook has over a billion subscribers. Currently Facebook Business pages are pay to play so if you are posting and wondering why you are getting no engagement in comments, likes or shares it is because the algorithm favors video and especially favors live streaming video. With Quarantine and more people working from home Social Media usage has soared. How can you capture the attention of your target market via Facebook Live Streaming to grow your business. This Webinar will cover:…
Find out more »Basics of SEO & Web Analytics
Especially with the holidays upon us, are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive…
Find out more »How To Podcast at Home
Have you always wanted to start a podcast but don’t know where to begin? Podcasting is the new Blogging. With Covid19 and all that is going on in the world, now more than ever people need to hear your voice and it is the perfect time to brand your business so you can sell more of your products and services online. In this interactive Webinar you will discover: • Why should I Podcast? • How to create your show concept?…
Find out more »December 2021
Social Media for Holiday Sales
So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: • Who are the main…
Find out more »January 2022
How to Create Your 2022 Content Calendar
Who's ready to get organized this 2022!? Let's be honest, we all get overwhelmed by Social Media because we often wear too many hats and think we need to be on every platform. The fact is we only need to be posting on the platforms where our target market is spending their time. The best way to get organized and efficient is to create a social media calendar. I have a saying: schedule it in your calendar, see it in…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »E-mail Marketing 101
Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…
Find out more »Instagram for Sales
We all know that Instagram has blown up in the last couple years, and people are now using it for voting campaigns, yoga classes, and more. But how to get started? First, you need to set up your Instagram in alignment with your brand, and in this webinar, you will learn the basics of how to develop your brand on IG so you can sell. You will learn: • What the Instagram platform is and how it is very different…
Find out more »Basics of SEO & Web Analytics
Are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find…
Find out more »How To Do Instagram Live for Sales
We all know a picture paints a thousand words well, a video says 10,000 words, and a live video has infinite possibilities. There are so many case studies of Small Business Owners, like the DJ, DNICE where he went from 80K to over 1 million followers and landed a brand partnership with Michelle Obama. Results may vary, but when you learn to master this tool on Instagram, you can position your business and brand for an increase in sales. You…
Find out more »February 2022
Google My Business
Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: Introduction to GMB and its perks How to create and validate your listings How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM. Instructions to connect…
Find out more »Social Media For Sales
So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: • Who are the main players…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. REGISTER NOW Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent…
Find out more »Basics of SEO & Web Analytics
Are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable…
Find out more »YouTube for Sales
YouTube is the second largest search engine after Google. When you learn to use it, you can come in search on both Google and YouTube without spending money on ADS. IF you are not using GOOGLE, then you are literally leaving money on the table. In this interactive webinar/training you will: Understanding YouTube as a Social Media Marketing platform and a search engine What content should you put on YOUTUBE to come up in GOOGLE SEARCH 3 ways to easily…
Find out more »LinkedIn For Sales
LINKEDIN was bought by Microsoft and is here in space. It is THE platform to use for B2B - Business to Business sales development. You are able to communicate with high level C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically, you can build your sales funnel without ever leaving your office. During this course: How to set up your business and personal profile How to stand out with…
Find out more »E-mail Marketing 101
Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…
Find out more »March 2022
Google My Business
Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google's GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…
Find out more »E-mail Marketing 101
Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…
Find out more »Staying Risk-Free: New Applicable Employment Laws for Small Businesses
Employment laws change every year, are you in the know about what applies to your business? Come join us to learn about: • Labor law update • OSHA's Emergency Temporary Standard • Minimum wage increases • New & remaining Covid-19 Supplemental Paid Sick Leave • Upcoming compliance requirements Followed by Q&A Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the…
Find out more »Confused About Sales Tax – What You Need to Know!
Many businesses are confused about the need to charge sales tax. Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state…
Find out more »April 2022
How To Sell Online – Part A
With COVID-19 and the pandemic, we know now more than ever we need to have our brand visible and active online. Many small business owners are posting online but not seeing sales. Here is how to remedy that. During this interactive webinar you will discover: • How to shift your perception of sales to love it • What income-producing activities can you focus on • The 5 P’s of Marketing applied to online sales success • How to shift the…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »How To Sell Online – Part B
Join us in Part B of Deborah Dera's "How To Sell Online" webinar series. She will continue to share with you the strategies and effective marketing tips to attract and close your online sales! During this interactive webinar you will discover: • What is an internet sales funnel and why do I need one • 7 strategies to close a sale • How to use effective marketing to attract sales • How to use the Power of Synergy • Plus…
Find out more »Staying Risk-Free: New Applicable Employment Laws for Small Businesses
Employment laws change every year, are you in the know about what applies to your business? Come join us to learn about: • Labor law update • OSHA's Emergency Temporary Standard • Minimum wage increases • New & remaining Covid-19 Supplemental Paid Sick Leave • Upcoming compliance requirements • Followed by Q&A Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before…
Find out more »Social Media 101
We all know we have to be on Social Media but how do we create a Social Media strategy that targets our revenue goals and turn likes into sales, comments into customers, and shares into raving fans that can become brand ambassadors for our company. This comprehensive and interactive workshop will give you the playbook of how to use Social Media for Sales. During this interactive Webinar you will discover: • How to clarify Social Media marketing goals • Which…
Find out more »E-mail Marketing 101
Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…
Find out more »May 2022
Confused About Sales Tax – What You Need to Know!
Many businesses are confused about the need to charge sales tax. Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state…
Find out more »Social Media Marketing Trends For 2022
Social Media is constantly changing and as a busy small business owner, it is hard to keep up with Instagram Reels, TikTok, YouTube Shorts, and now audio rooms. Should I podcast? Should I start a YouTube channel? Not to worry! Our in-house Social Media Goddess, Deborah Deras, attended the Social Media Examiner conference and has updates for you about where you should spend your time to get a return on investment. She will share in this interactive dialogue: • What…
Find out more »Contract Sourcing – Procurement Overview
Join Andrew Barerra, the Procurement Relationship Manager at PACE, as he talks about how to do business with the government, utilities, and large private-sector corporations. This workshop will instruct small business owners on the importance of: • Identifying all relevant NAICS Codes • Small Business Certifications • Supplier Vendor Portal Registrations • How to search for Contracts • The RFP & RFQ review process • Bid Budget & Proposal Submission *The WEBINAR will be conducted via ZOOM. Instructions to connect…
Find out more »Introduction to the SBIR and STTR programs
The Small Business Innovative Research (SBIR) and the Small-business Technology TRansfer (STTR) programs are competitive federal programs, open only to small business entities. The programs provide non-dilutive funding to support research and development activities aiming to create new commercial products. This workshop provides basic information about the federal SBIR and STTR programs. Topics to be discussed are: • Benefits and limitations of SBIR/STTR funding • Steps to prepare for the writing and submission processes • How to assess your competitiveness • Where…
Find out more »Small Business Certification
The PACE Procurement Services Center offers certification training for small business owners who seek to secure supplier contract awards with the government and private sector entities. The main purpose of this certification training program is to promote contract opportunities for disadvantaged, minority, women, veteran, and small local business owners. Certification categories includes: SAM Registration, 8(a), HubZone, Small Business Enterprise (SBE), Disadvantaged Business Enterprises (DBE), Minority Business Enterprises (MBE), Women Business Enterprises (WBE), Disabled Veteran and Small Local Business Enterprises (SLBE).…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »June 2022
Staying Risk-Free: New Applicable Employment Laws for Small Businesses
Employment laws change every year, are you in the know about what applies to your business? Come join us to learn about: • Labor law update • OSHA's Emergency Temporary Standard • Minimum wage increases • New & remaining Covid-19 Supplemental Paid Sick Leave • Upcoming compliance requirements Followed by Q&A Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the…
Find out more »Facebook Live Stream
We all have been seeing engagement drop dramatically on Facebook. The algorithm seems to be only favoring pay to play. How can small businesses on a budget get visibility when your target market spend most of their time on Facebook. Well, this workshop will share many hacks including how to Livestream on Facebook while simultaneously being seen on other platforms. What is Facebook Live and will it help me with sales Where do you Facebook Live? How long should I…
Find out more »Pathway to Business Financial Wellness – 4 Part Webinar Series
Do you find it difficult to access the funding to grow your business? Join us in a 4 Part Financial Webinar Series curated to help equip your Small Business with the key financial knowledge to run a successful business. Every Thursday from June 16, 2022 - July 7, 2022 @ 3 PM - 4 PM. Week One (6/16/2022): Introduction to Key Financial Concepts Explore cash flow, cash runway, payment terms and other key small business financial concepts. Week Two (6/23/22):…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »July 2022
Should You Be Charging Sales Tax – What You Need to Know!
Many businesses are confused about the need to charge sales tax. Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state…
Find out more »Branded Marketing: What is it and why you should care
Want to build a better business? Struggling to understand how to jumpstart growth? The surprising answer is in branded marketing. Learn how to connect the dots between what you're selling and finding the people who want to buy. Plus much more in our Q&A sessions Presented by: Lizzy Okoro *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »August 2022
Staying Risk-Free: New Applicable Employment Laws for Small Businesses
Employment laws change every year, are you in the know about what applies to your business? Come join us to learn about: • Labor law update • OSHA's Emergency Temporary Standard • Minimum wage increases • New & remaining Covid-19 Supplemental Paid Sick Leave • Upcoming compliance requirements Followed by Q&A Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the…
Find out more »TikTok for Small Businesses
The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…
Find out more »How To Sell Online – Part One
If the pandemic taught us one thing, it is the importance of Small Businesses being able to successfully sell their products or services online. You do not have to waste alot of money on ads to make sales if you know how to use organic social marketing. Join us for this content filled workshop and discover: • One simple mindset shift of your perception to increase your sales instantly • How to schedule income producing activities into your busy day…
Find out more »Branded Marketing: The Business Secret You Need To Know
Are you about to launch and want to make a splash? Or maybe you've been in business but are struggling to attract customers? Join Lizzy Okoro to talk about branded marketing - what it is, why you should care, and how to apply it to your small business. Plus much more in our Q&A sessions! Presented by: Lizzy Okoro *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »September 2022
How To Sell Online – Part Two
There is a psychology to selling. Once you discover it, you will find making online sales much easier. Like everything, success leaves clues. When you follow the blueprint that big businesses are using without the big budget simply by leveraging your social media platforms and email marketing campaigns, you will see your sales increase. In this webinar you will discover: • 5 strategies to close a sale • How to use effective marketing to attract sales • How to use…
Find out more »How To Use Instagram Reels
Instagram’s take on the ever-popular TikTok (and other new tools like Byte and Triller), Instagram Reels is a format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. What are Instagram Reels How to select the music, speed, and filters How to shoot your video How your reels are found in the discovery tab to target potential new customers How to optimize your reels to target your ideal client/customer How to convert reels…
Find out more »Should You Be Charging Sales Tax – What You Need to Know!
Many businesses are confused about the need to charge sales tax. Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. REGISTER NOW Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent…
Find out more »Branded Marketing: The Business Secret You Need To Know
Are you about to launch and want to make a splash? Or maybe you've been in business but are struggling to attract customers? Join Lizzy Okoro to talk about branded marketing - what it is, why you should care, and how to apply it to your small business. Plus much more in our Q&A sessions Presented by: Lizzy Okoro REGISTER NOW *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »October 2022
Social Media Selling for the Holidays
The pumpkins are out, which is your sign that it is time to plan and launch your holiday campaigns on social media! Are you looking for a list of key components for your holiday marketing strategy? Pasadena SBDC has partnered with, The Social Media Goddess, to offer you this guide to holiday social media marketing for 2022. • 7 must do social media posts for the holiday season to increase sales • How to create gift guides with your products…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »November 2022
Becoming an Employer in CA Basics
Are you a new employer or planning on becoming one but you don't know where to start? Then check-out our Becoming an Employer in CA Basics. We will explore how to protect your business from liability and penalties, employer requirements and mandatory benefits for your employees and the correct classification for your workers. See you there! Protecting your business: what type of insurance you need Required Federal & State notices and what do they mean? Mandatory benefits even if you…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Social Media for Holiday Sales
The holidays are in full swing, and it is not too late to launch your holiday campaigns on social media! Are you looking for a list of key components for your holiday marketing strategy? Pasadena SBDC has partnered with, The Social Media Goddess, to offer you this guide to holiday social media marketing for 2022. 7 must do social media posts for the holiday season to increase sales How to create gift guides with your products or services as the…
Find out more »December 2022
TikTok for Small Businesses
The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…
Find out more »Payroll Webinar – Becoming Employers in CA – Part 2
Processing payroll has you in a knot? Join us for our second webinar in the Becoming Employers in CA series where we'll give you the resources and insights on everything payroll. Some of the topics we'll cover are: Payroll regulations compliance A deep-dive into payroll taxes - how much, what, where and when Calculating Wages Wage statement requirements Potential penalties and resources And much more! Bring your questions, we'll address them on our live webinar. The goal of this webinar…
Find out more »Should You Be Charging Sales Tax? What You Need to Know!
Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state with more than 200 transactions or $100,000 in-state sales collect and remit…
Find out more »January 2023
Beauty Industry Secrets: How to Build a Clientele
Building a clientele is one of the biggest struggles in running a business. However, with a few strategies in place you can go from empty salon chair to fully booked. Here's what you can expect from this webinar: How to market yourself outside of social media Real stats on what really works when building a clientele How to network and do collaborations The proper way to do a giveaway and referral program And much more... Presented By: Deandra Pearce *The…
Find out more »Social Media Content Creation for 2023
We all get overwhelmed by Social Media because we are wearing many hats and think we need to be on every platform. The fact is we only need to be posting on the platforms where our target market is spending their time. The best way to get organized and efficient is to create a social media calendar. I have a saying: schedule it in your calendar, see it in your life and I will show you how to do it…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »Hiring and On-Boarding Employees
Join us for our third webinar in the Becoming Employers in CA series: Hiring and On-boarding Employees. We'll teach you the basics of sucessfully recruiting employees: Sourcing/interviewing candidates Making a job offer (we'll share a template with you) Background checks Hiring required paperwork What to cover in employee orientations Presented by: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW
Find out more »How To Use Canva to Create Social Media Content
Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…
Find out more »Employment Law Updates
New year, new employment laws. Are you in the know about the latest employment regulations? If not, don't fret. Join us for a briefing on what small employers need to comply with 2023 employment law changes and avoid penalties. Some of the topics we will cover: Transparency pay Minimum wage/salary and other wage law changes Cal-savers expansion Covid-19 & workplace safety updates Best practices and resources for recruiting & sourcing talent If you have at least 1 employee, save your spot…
Find out more »February 2023
5 Mistakes to Avoid on Social Media
Have you ever felt like you're posting on social media, and no one is looking? There is no engagement, you're not getting followers or new clients. You might be making these 5 common mistakes when using social media to market your business. In this masterclass, I am going to breakdown what those mistakes are and how you can change social media into a powerful marketing tool to get clients aware of your business. You will learn: How to target your…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »How To Use Canva to Create Social Media Content – Part 2
In a follow-up to our Canva 101 Webinar, which received amazing response, we are now expanding to Canva 102 to show you even more interactive tips and training on how you can use Canva to create content for your small business! Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras,…
Find out more »March 2023
2023 Employment Law Updates
New year, new employment laws. Are you in the know about the latest employment regulations? If not, don't fret. Join us for a briefing on what small employers need to comply with 2023 employment law changes and avoid penalties. Some of the topics we will cover: Transparency pay Minimum wage/salary and other wage law changes Cal-savers expansion Covid-19 & workplace safety updates Best practices and resources for recruiting & sourcing talent If you have at least 1 employee, save your spot…
Find out more »LinkedIn For Sales
LINKEDIN is THE platform to use for B2B - Business to Business sales development. You are able to communicate with high level C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically, you can build your sales funnel without ever leaving your office. During this course: How to set up your business and personal profile How to stand out with your profile by doing two simple changes How to use…
Find out more »April 2023
What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Social Media 101 For Sales
So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: Who are the main players in…
Find out more »How To Use Canva to Create Social Media Content
Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…
Find out more »May 2023
How To Sell When You’re Not a Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Business Planning for Beauty Professionals
Starting a business can be overwhelming, but with the right plan and preparation, you can get off on the right foot. In this webinar, we’ll go over the steps you should take when writing a business plan for your new venture. From understanding your target market to creating financial projections, we’ll cover it all and provide guidance every step of the way. Presented by: DeAndra Giselle REGISTER NOW
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »How To Use Canva to Create Social Media Content – Part 2
Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…
Find out more »
