You only have a few seconds to make a strong first impression online. When someone lands on your website, the content they see before they scroll—your "above the fold" section—can determine whether they stay, explore, and take action, or leave. In this practical, hands-on workshop, you'll learn how to turn that critical first screen into a clear and compelling introduction to your business. We'll explore how to sharpen your one-liner, create intentional navigation, strengthen your call to action, and organize…