Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat the slightly modified marketing language of their competitors.  Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling. In this session, Aleya Harris will teach you how to define the problem you solve, showcase your approach to…