Join us for an insightful webinar where we delve into the intricacies of small business costing and pricing strategies. Discover how to accurately calculate costs, set competitive prices, and maximize profitability for your business.

Introduction To Effective Pricing & Terms 
– Brief overview of the importance of effective costing and pricing for small businesses

Understanding Costs 
– Types of costs: fixed, variable, and semi-variable
– Costing methods: absorption costing vs. variable costing
– Identifying direct and indirect costs
– Case study/example to illustrate cost calculation

Setting Prices 
– Factors to consider when setting prices: market demand, competition, value proposition
– Pricing strategies: cost-plus pricing, value-based pricing, competitive pricing
– Determining the optimal pricing strategy for your business
– Practical exercise: Pricing scenario analysis

Profit Margin Optimization 
– Calculating gross profit margin and net profit margin
– Strategies for improving profit margins: cost reduction, volume increase, price optimization
– Identifying and addressing profit margin challenges
– Case study/example to demonstrate profit margin optimization techniques

Costing and Pricing Tools & Resources 
– Overview of available tools and resources for small business costing and pricing
– Software solutions for cost calculation and pricing analysis

Q&A Session

Presented by Financial Advisor: Eric Quick

*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. 

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