Don Loewel is the Director of the Small Business Development Center (SBDC) at Pasadena City College. In this role, Don leads a team of experienced business consultants and entrepreneurs who advise businesses owners in areas such as: raising capital, strategic planning, legal, sales & marketing and financial analysis. Don has 20+ years of sales, marketing and management experience in the medical device and software industries, and has consulted with small and mid-market companies to build long-term growth. As a trained Lean Launchpad educator, Don has helped countless founders test the feasibility of their startup ideas so they can launch sustainable and scalable companies. He truly has a passion for helping entrepreneurs achieve their maximum potential. Don has a BS in Biology and MBA from Santa Clara University.

Larry Johnson has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry, as well as debt and equity consulting. Larry is active after hours as a Rotarian in his local community and is also an aficionado of classical music and the LA Philharmonic. His weekend passions include golf, tennis and hiking the local mountains.

Lori Williams is a business consultant, speaker, and writer. She has over 30 years of experience in strategic planning, finance, marketing, and operations. Functioning as the chief strategist for her consulting agency, she has worked with middle market companies to build long-term sustainable growth. Her eBooks are distributed through Amazon, iTunes and Barnes & Noble. Lori holds an MBA from Pepperdine University, a BS in Business and Management, an AA in Medical Science and a Practitioner’s license in Neurolinguistic Programming.