May 2022
Contract Sourcing – Procurement Overview
Join Andrew Barerra, the Procurement Relationship Manager at PACE, as he talks about how to do business with the government, utilities, and large private-sector corporations. This workshop will instruct small business owners on the importance of: • Identifying all relevant NAICS Codes • Small Business Certifications • Supplier Vendor Portal Registrations • How to search for Contracts • The RFP & RFQ review process • Bid Budget & Proposal Submission *The WEBINAR will be conducted via ZOOM. Instructions to connect…
Find out more »Introduction to the SBIR and STTR programs
The Small Business Innovative Research (SBIR) and the Small-business Technology TRansfer (STTR) programs are competitive federal programs, open only to small business entities. The programs provide non-dilutive funding to support research and development activities aiming to create new commercial products. This workshop provides basic information about the federal SBIR and STTR programs. Topics to be discussed are: • Benefits and limitations of SBIR/STTR funding • Steps to prepare for the writing and submission processes • How to assess your competitiveness • Where…
Find out more »Small Business Certification
The PACE Procurement Services Center offers certification training for small business owners who seek to secure supplier contract awards with the government and private sector entities. The main purpose of this certification training program is to promote contract opportunities for disadvantaged, minority, women, veteran, and small local business owners. Certification categories includes: SAM Registration, 8(a), HubZone, Small Business Enterprise (SBE), Disadvantaged Business Enterprises (DBE), Minority Business Enterprises (MBE), Women Business Enterprises (WBE), Disabled Veteran and Small Local Business Enterprises (SLBE).…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »June 2022
Staying Risk-Free: New Applicable Employment Laws for Small Businesses
Employment laws change every year, are you in the know about what applies to your business? Come join us to learn about: • Labor law update • OSHA's Emergency Temporary Standard • Minimum wage increases • New & remaining Covid-19 Supplemental Paid Sick Leave • Upcoming compliance requirements Followed by Q&A Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the…
Find out more »Facebook Live Stream
We all have been seeing engagement drop dramatically on Facebook. The algorithm seems to be only favoring pay to play. How can small businesses on a budget get visibility when your target market spend most of their time on Facebook. Well, this workshop will share many hacks including how to Livestream on Facebook while simultaneously being seen on other platforms. What is Facebook Live and will it help me with sales Where do you Facebook Live? How long should I…
Find out more »Pathway to Business Financial Wellness – 4 Part Webinar Series
Do you find it difficult to access the funding to grow your business? Join us in a 4 Part Financial Webinar Series curated to help equip your Small Business with the key financial knowledge to run a successful business. Every Thursday from June 16, 2022 - July 7, 2022 @ 3 PM - 4 PM. Week One (6/16/2022): Introduction to Key Financial Concepts Explore cash flow, cash runway, payment terms and other key small business financial concepts. Week Two (6/23/22):…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »July 2022
Should You Be Charging Sales Tax – What You Need to Know!
Many businesses are confused about the need to charge sales tax. Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state…
Find out more »Branded Marketing: What is it and why you should care
Want to build a better business? Struggling to understand how to jumpstart growth? The surprising answer is in branded marketing. Learn how to connect the dots between what you're selling and finding the people who want to buy. Plus much more in our Q&A sessions Presented by: Lizzy Okoro *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »August 2022
Staying Risk-Free: New Applicable Employment Laws for Small Businesses
Employment laws change every year, are you in the know about what applies to your business? Come join us to learn about: • Labor law update • OSHA's Emergency Temporary Standard • Minimum wage increases • New & remaining Covid-19 Supplemental Paid Sick Leave • Upcoming compliance requirements Followed by Q&A Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the…
Find out more »TikTok for Small Businesses
The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…
Find out more »How To Sell Online – Part One
If the pandemic taught us one thing, it is the importance of Small Businesses being able to successfully sell their products or services online. You do not have to waste alot of money on ads to make sales if you know how to use organic social marketing. Join us for this content filled workshop and discover: • One simple mindset shift of your perception to increase your sales instantly • How to schedule income producing activities into your busy day…
Find out more »Branded Marketing: The Business Secret You Need To Know
Are you about to launch and want to make a splash? Or maybe you've been in business but are struggling to attract customers? Join Lizzy Okoro to talk about branded marketing - what it is, why you should care, and how to apply it to your small business. Plus much more in our Q&A sessions! Presented by: Lizzy Okoro *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »September 2022
How To Sell Online – Part Two
There is a psychology to selling. Once you discover it, you will find making online sales much easier. Like everything, success leaves clues. When you follow the blueprint that big businesses are using without the big budget simply by leveraging your social media platforms and email marketing campaigns, you will see your sales increase. In this webinar you will discover: • 5 strategies to close a sale • How to use effective marketing to attract sales • How to use…
Find out more »How To Use Instagram Reels
Instagram’s take on the ever-popular TikTok (and other new tools like Byte and Triller), Instagram Reels is a format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. What are Instagram Reels How to select the music, speed, and filters How to shoot your video How your reels are found in the discovery tab to target potential new customers How to optimize your reels to target your ideal client/customer How to convert reels…
Find out more »Should You Be Charging Sales Tax – What You Need to Know!
Many businesses are confused about the need to charge sales tax. Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. REGISTER NOW Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent…
Find out more »Branded Marketing: The Business Secret You Need To Know
Are you about to launch and want to make a splash? Or maybe you've been in business but are struggling to attract customers? Join Lizzy Okoro to talk about branded marketing - what it is, why you should care, and how to apply it to your small business. Plus much more in our Q&A sessions Presented by: Lizzy Okoro REGISTER NOW *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »October 2022
Social Media Selling for the Holidays
The pumpkins are out, which is your sign that it is time to plan and launch your holiday campaigns on social media! Are you looking for a list of key components for your holiday marketing strategy? Pasadena SBDC has partnered with, The Social Media Goddess, to offer you this guide to holiday social media marketing for 2022. • 7 must do social media posts for the holiday season to increase sales • How to create gift guides with your products…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »November 2022
Becoming an Employer in CA Basics
Are you a new employer or planning on becoming one but you don't know where to start? Then check-out our Becoming an Employer in CA Basics. We will explore how to protect your business from liability and penalties, employer requirements and mandatory benefits for your employees and the correct classification for your workers. See you there! Protecting your business: what type of insurance you need Required Federal & State notices and what do they mean? Mandatory benefits even if you…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Social Media for Holiday Sales
The holidays are in full swing, and it is not too late to launch your holiday campaigns on social media! Are you looking for a list of key components for your holiday marketing strategy? Pasadena SBDC has partnered with, The Social Media Goddess, to offer you this guide to holiday social media marketing for 2022. 7 must do social media posts for the holiday season to increase sales How to create gift guides with your products or services as the…
Find out more »December 2022
TikTok for Small Businesses
The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…
Find out more »Payroll Webinar – Becoming Employers in CA – Part 2
Processing payroll has you in a knot? Join us for our second webinar in the Becoming Employers in CA series where we'll give you the resources and insights on everything payroll. Some of the topics we'll cover are: Payroll regulations compliance A deep-dive into payroll taxes - how much, what, where and when Calculating Wages Wage statement requirements Potential penalties and resources And much more! Bring your questions, we'll address them on our live webinar. The goal of this webinar…
Find out more »Should You Be Charging Sales Tax? What You Need to Know!
Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state with more than 200 transactions or $100,000 in-state sales collect and remit…
Find out more »January 2023
Beauty Industry Secrets: How to Build a Clientele
Building a clientele is one of the biggest struggles in running a business. However, with a few strategies in place you can go from empty salon chair to fully booked. Here's what you can expect from this webinar: How to market yourself outside of social media Real stats on what really works when building a clientele How to network and do collaborations The proper way to do a giveaway and referral program And much more... Presented By: Deandra Pearce *The…
Find out more »Social Media Content Creation for 2023
We all get overwhelmed by Social Media because we are wearing many hats and think we need to be on every platform. The fact is we only need to be posting on the platforms where our target market is spending their time. The best way to get organized and efficient is to create a social media calendar. I have a saying: schedule it in your calendar, see it in your life and I will show you how to do it…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »Hiring and On-Boarding Employees
Join us for our third webinar in the Becoming Employers in CA series: Hiring and On-boarding Employees. We'll teach you the basics of sucessfully recruiting employees: Sourcing/interviewing candidates Making a job offer (we'll share a template with you) Background checks Hiring required paperwork What to cover in employee orientations Presented by: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW
Find out more »How To Use Canva to Create Social Media Content
Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…
Find out more »Employment Law Updates
New year, new employment laws. Are you in the know about the latest employment regulations? If not, don't fret. Join us for a briefing on what small employers need to comply with 2023 employment law changes and avoid penalties. Some of the topics we will cover: Transparency pay Minimum wage/salary and other wage law changes Cal-savers expansion Covid-19 & workplace safety updates Best practices and resources for recruiting & sourcing talent If you have at least 1 employee, save your spot…
Find out more »February 2023
5 Mistakes to Avoid on Social Media
Have you ever felt like you're posting on social media, and no one is looking? There is no engagement, you're not getting followers or new clients. You might be making these 5 common mistakes when using social media to market your business. In this masterclass, I am going to breakdown what those mistakes are and how you can change social media into a powerful marketing tool to get clients aware of your business. You will learn: How to target your…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »How To Use Canva to Create Social Media Content – Part 2
In a follow-up to our Canva 101 Webinar, which received amazing response, we are now expanding to Canva 102 to show you even more interactive tips and training on how you can use Canva to create content for your small business! Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras,…
Find out more »March 2023
2023 Employment Law Updates
New year, new employment laws. Are you in the know about the latest employment regulations? If not, don't fret. Join us for a briefing on what small employers need to comply with 2023 employment law changes and avoid penalties. Some of the topics we will cover: Transparency pay Minimum wage/salary and other wage law changes Cal-savers expansion Covid-19 & workplace safety updates Best practices and resources for recruiting & sourcing talent If you have at least 1 employee, save your spot…
Find out more »LinkedIn For Sales
LINKEDIN is THE platform to use for B2B - Business to Business sales development. You are able to communicate with high level C-Suite Executives that you may not be able to connect with on any other platform. If you use it strategically, you can build your sales funnel without ever leaving your office. During this course: How to set up your business and personal profile How to stand out with your profile by doing two simple changes How to use…
Find out more »April 2023
What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Social Media 101 For Sales
So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: Who are the main players in…
Find out more »How To Use Canva to Create Social Media Content
Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…
Find out more »May 2023
How To Sell When You’re Not a Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Business Planning for Beauty Professionals
Starting a business can be overwhelming, but with the right plan and preparation, you can get off on the right foot. In this webinar, we’ll go over the steps you should take when writing a business plan for your new venture. From understanding your target market to creating financial projections, we’ll cover it all and provide guidance every step of the way. Presented by: DeAndra Giselle REGISTER NOW
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »How To Use Canva to Create Social Media Content – Part 2
Do you need help creating content on your social media that leads to sales? Would you like an easy plug-and-play system to be able to create content faster & easier? In this hands-on interactive Webinar, learn from Deborah Deras, the Social Media Goddess who has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, J.P, Morgan through organic social media content. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts…
Find out more »June 2023
How To Sell When You’re Not a Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics Include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales pitch.…
Find out more »TikTok for Small Businesses
The TikTok app took the world by storm first with the younger Z & Y generations, then slowly it began to surpass both Instagram & Youtube for over a billion views. TikTok snowballed into the most popular app in 2019 and 2020. TikTok was downloaded 693 million times in 2019 and 850 million times in 2020. eMarketer predicts that TikTok will reach over 755 million per month in 2022 making it the third largest network after Facebook and Instagram. If…
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »YouTube For Business
Who owns the SEARCH engine, Google? Who owns YouTube, Google? When your potential customers/clients go online to search for your products or services they look on Google. If they are under 33, I promise you, they will go first go to YouTube which is also a search engine for videos. When you create an online presence on YouTube you have the ability to come up in Google search and YouTube search double the discoverability for half the effort. It also…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen REGISTER NOW
Find out more »July 2023
Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Should You Be Charging Sales Tax – What You Need to Know!
Should you charge sales tax? What if you are selling out of state or on an online platform? These are the type of questions that many business owners are asking. Addressing sales tax requirements has been even more confusing. On June 21, 2018, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state with more than 200 transactions or $100,000 in-state sales collect and remit…
Find out more »Integrating Canva and Chat GPT for Small Business Marketing Success
Join us for an exciting webinar that explores the dynamic SYNERGY between Canva and Chat GPT, two powerful tools that can transform the way small businesses approach marketing and communication. In this session, we will dive deep into the art of visual storytelling and the magic of conversational AI, showcasing how the integration of Canva and Chat GPT can help small businesses create captivating content and engage with their audience like never before. In the fast-paced digital landscape, it is…
Find out more »Business Planning for Beauty Professionals
Starting a business can be overwhelming, but with the right plan and preparation, you can get off on the right foot. In this webinar, we’ll go over the steps you should take when writing a business plan for your new venture. From understanding your target market to creating financial projections, we’ll cover it all and provide guidance every step of the way. Presented by: DeAndra Giselle REGISTER NOW
Find out more »August 2023
What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »Unleashing the Power of AI: Elevating Small Business Marketing – PART 1
Join us for an exciting and informative webinar that explores the immense benefits of harnessing Artificial Intelligence (AI) for small business marketing. In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with their customers and drive growth. During this engaging session, we will delve into the myriad advantages that AI brings to the table for small businesses. Discover how AI-powered marketing tools and strategies can help you enhance customer engagement, optimize…
Find out more »Unleashing the Power of AI: Elevating Small Business Marketing – PART 2
Join us for PART 2 of our exciting and informative webinar that explores the immense benefits of harnessing Artificial Intelligence (AI) for small business marketing. In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with their customers and drive growth. During this engaging session, we will delve into the myriad advantages that AI brings to the table for small businesses. Discover how AI-powered marketing tools and strategies can help you enhance…
Find out more »Basics of SEO & Web Analytics
Are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable…
Find out more »September 2023
HR Updates Webinar
If you’re a small business owner and employer without a Human Resources manager, you won’t want to miss this. It is hard to keep up with all the changes in HR rules and regulations, and just from the beginning of this year alone, there have been quite a few changes already. Learn about the new regulations to avoid potential penalties. Join us as we go over the following changes: New hire form updates Local ordinances Upcoming minimum wage increase Protections…
Find out more »Unleashing the Power of AI to Create Content Faster & Easier: How to Integrate Canva and Chat GPT
This exciting webinar explores the dynamic SYNERGY between Canva and Chat GPT, two powerful tools that can transform the way small businesses approach marketing and communication. In this session, we will go over how to use Canva for graphic creation and Chat GPT for content creation to help you connect with your audience and turn likes into sales. Since most people scroll and don’t read graphics are a necessity but most small businesses do not have the bandwidth to hire…
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »October 2023
What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »How to Podcast at Home with AI Tools
Have you always wanted to start a podcast but don’t know where to begin? Podcasting is the new Blogging and can help you build your reputation as a subject matter expert and thought leaders. With A.I. tools it is easier than ever to Podcast. In this interactive Webinar, you will discover: Why should I Podcast? How to create your show concept? What equipment do I need to do it at home? What A.I. tools can you use to save you…
Find out more »Social Media & AI Q&A: Get Your Questions Answered
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Pasadena SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to clarify social media marketing goals, how to structure your messaging,…
Find out more »Elevate Your Holiday Sales with AI
In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with customers and drive growth. Be more efficient and economical by using AI to boost your digital marketing and elevate your sales. Taught by SBDC trainer and digital marketing extraordinaire Deborah Deras - this series will offer clarity for small business owners on how AI can help save time and money. WEBINAR ONE, Monday, October 30th @ 12noon How to Use Artificial…
Find out more »November 2023
Business Plan Webinar
Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…
Find out more »December 2023
What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »Canva Magic for Small Businesses
Unlock the secrets of visual storytelling for your business with our exclusive webinar on "Canva Magic for Small Business Owners." Whether you're a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand's presence and captivate your audience. Introduction to Canva: Dive deep into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business…
Find out more »January 2024
2024 Employment Law Updates
New year, new employment laws. Are you in the know about the latest employment regulations? If not, don't fret. Join us for a briefing on what small employers need to comply with in 2024 as employment laws change. Some of the topics we will cover: California Minimum Wage Increase The state's minimum wage is going up to $16.00 per hour for most industries. The fast-food industry is expected to see a minimum wage of $20/per hour beginning April 1, 2024 and…
Find out more »Mastering Your 2024 Digital Marketing: Create an Effective Content Calendar
In the fast-paced world of digital marketing, staying organized and ahead of trends is crucial, especially for small businesses. Our upcoming webinar, "Mastering Your 2024 Digital Marketing: Create an Effective Content Calendar," is designed to empower small business owners and marketers with the tools and insights needed to build a comprehensive and adaptable content calendar for 2024. Key Takeaways: Understanding the Importance of a Content Calendar: Learn why a content calendar is a vital tool in your digital marketing strategy,…
Find out more »Harness the Power of Mindset to Elevate Your Small Business
As a small business owner, your mindset is a powerful tool that can propel you towards success or hold you back. "Unlocking Success: Transform Your Mindset as a Small Business Owner" is an empowering webinar designed to guide you through the mental hurdles that often challenge entrepreneurs. This session will provide you with the strategies and insights needed to overcome imposter syndrome, break the cycle of procrastination, and confidently charge what you’re worth. Key Objectives: Conquering Imposter Syndrome: Learn techniques…
Find out more »Social Media for Beauty Professionals: Marketing Your Business During the Slow Season
Have you ever felt like you're posting on social media, and no one is looking? There is no engagement, you're not getting followers or new clients. You might be making these 5 common mistakes when using social media to market your business. In this masterclass, I am going to breakdown what those mistakes are and how you can change social media into a powerful marketing tool to get clients aware of your business. You will learn: How to target your…
Find out more »Harness the Power of Mindset to Elevate Your Small Business
As a small business owner, your mindset is a powerful tool that can propel you towards success or hold you back. "Unlocking Success: Transform Your Mindset as a Small Business Owner" is an empowering webinar designed to guide you through the mental hurdles that often challenge entrepreneurs. This session will provide you with the strategies and insights needed to overcome imposter syndrome, break the cycle of procrastination, and confidently charge what you’re worth. Key Objectives: Conquering Imposter Syndrome: Learn techniques…
Find out more »February 2024
What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »Dos and Don’ts of Hiring Independent Contractors – HR Webinar
Many small businesses rely on independent contractors as part of their labor force. However, laws have become more stringent as to the classification of independent contractors. If you ever wondered if you are in compliance, this webinar is for you. We'll cover: The difference between an independent contractor and an employee AB5 and the New ABC test B2B independent contractor relationships Exemptions from AB5 Alternatives to independent contractors Risk and penalties for misclassification and much more! Bring your pressing questions about…
Find out more »Beauty Industry Secrets: How to Build a Clientele
Building a clientele is one of the biggest struggles in running a business. However, with a few strategies in place you can go from empty salon chair to fully booked. Here's what you can expect from this webinar: How to market yourself outside of social media Real stats on what really works when building a clientele How to network and do collaborations The proper way to do a giveaway and referral program And much more... Presented By: DeAndra Giselle *The…
Find out more »Metrics that Matter – A Spring Refresh on Small Business Financials
Join us for an insightful webinar designed to give your small business finance a spring refresh. In this session, we will delve into the key metrics that truly matter for small businesses, providing you with the tools and knowledge to navigate the financial landscape effectively. Join us and empower your financial decision-making for a successful and prosperous future. Presented by Financial Advisor: Eric Quick *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out…
Find out more »Canva Magic for Small Businesses
Unlock the secrets of visual storytelling for your business with our exclusive webinar on "Canva Magic for Small Business Owners." Whether you're a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand's presence and captivate your audience. Introduction to Canva: Dive deep into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business…
Find out more »Elevate Your Business Plan with Software Powered Innovation
Unlock the true potential of your business with our upcoming webinar, "Elevate Your Business Plan with Software Powered Innovation." Dive into a comprehensive workshop designed to elevate your business planning process, ensuring that you not only chart a course for success but do so efficiently and effortlessly. In this power-packed session, we will guide you through multiple facets of creating a robust business plan, whether you're forging an internal roadmap or seeking funding. Discover the art of setting measurable strategies…
Find out more »March 2024
Beauty Industry Secrets: How to Build a Clientele
Building a clientele is one of the biggest struggles in running a business. However, with a few strategies in place you can go from empty salon chair to fully booked. Here's what you can expect from this webinar: How to market yourself outside of social media Real stats on what really works when building a clientele How to network and do collaborations The proper way to do a giveaway and referral program And much more... Presented By: DeAndra Giselle *The…
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »2024 Employment Law Updates – HR Webinar
New year, new employment laws. Are you in the know about the latest employment regulations? If not, don't fret. Join us for a briefing on what small employers need to comply with in 2024 as employment laws change. Some of the topics we will cover: California Minimum Wage Increase The state's minimum wage is going up to $16.00 per hour for most industries. The fast-food industry is expected to see a minimum wage of $20/per hour beginning April 1, 2024 and…
Find out more »Unlocking the 6 C’s of Connecting on Camera: A Guide for Small Business Owners
In the fast-paced world of social media, the power of video cannot be underestimated. As a small business owner, your ability to connect with your audience through the lens can dramatically amplify your brand’s reach, engagement, and ultimately, success. Whether you’re a seasoned video creator or just starting, mastering the art of being on camera is essential. Join us for an exclusive webinar designed specifically for small business owners eager to grow their social media presence. “Unlocking the 6 C’s…
Find out more »Elevate Your Business Plan with Software Powered Innovation
Unlock the true potential of your business with our upcoming webinar, "Elevate Your Business Plan with Software Powered Innovation." Dive into a comprehensive workshop designed to elevate your business planning process, ensuring that you not only chart a course for success but do so efficiently and effortlessly. In this power-packed session, we will guide you through multiple facets of creating a robust business plan, whether you're forging an internal roadmap or seeking funding. Discover the art of setting measurable strategies…
Find out more »Metrics that Matter – A Spring Refresh on Small Business Financials
Join us for an insightful webinar designed to give your small business finance a spring refresh. In this session, we will delve into the key metrics that truly matter for small businesses, providing you with the tools and knowledge to navigate the financial landscape effectively. Join us and empower your financial decision-making for a successful and prosperous future. Presented by Financial Advisor: Eric Quick *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out…
Find out more »How to Use Artificial Intelligence to Launch, Grow & Scale Your Small Business
Join us for an exciting and informative webinar that explores the benefits of harnessing artificial intelligence for small business marketing. In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with customers and drive growth. During this engaging session, we will delve into the advantages that AI brings to the table for small businesses. Discover how AI-powered marketing tools and strategies can help you enhance customer engagement, optimize campaigns, and maximize your…
Find out more »April 2024
Independent Contractor Classification Webinar
Join us for an informative session about independent contractor classification. Are you currently operating your business with independent contractors or planning to hire independent contractors? You won't want to miss this webinar. We will talk about: The current requirements that must be met to properly classify a worker as an independent contractor AB5 and exemptions Reporting requirements for independent contractors Los Angeles regulations governing doing business with independent contractors Presented by HR Expert: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions…
Find out more »What is the Best Legal Structure for my Company? What are the Tax Advantages?
Many entrepreneurs do not fully understand the differences between a Sole Proprietorship, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. This webinar provides an overview of the various tax structures. The required documentation for the original filing and annual filings. The…
Find out more »“Wow! How?”: Transform Your Pitch into a Startup Sensation!
Tired of hearing "Meh" when you talk about your startup? This workshop will get you turning heads instead! Dive in and learn the secrets to crafting pitches that captivate and connect. Whether you're wooing investors, charming customers, or rallying partners, we've got the secret sauce for you: Pinpoint the Pain To Make It Rain: Don your detective hat to uncover the key pain points plaguing your audience. The Power of Different Pitches: "Elevator," sales, and fundraising pitches – learn the differences and dominate them all. Sculpt Your Sales Wow: Transform the…
Find out more »Elevate Your Business Plan with Software Powered Innovation
Unlock the true potential of your business with our upcoming webinar, "Elevate Your Business Plan with Software Powered Innovation." Dive into a comprehensive workshop designed to elevate your business planning process, ensuring that you not only chart a course for success but do so efficiently and effortlessly. In this power-packed session, we will guide you through multiple facets of creating a robust business plan, whether you're forging an internal roadmap or seeking funding. Discover the art of setting measurable strategies…
Find out more »Transform Your Small Business with Generative AI: Mastering CHAT GPT, Canva Magic, and Google Gemini
In today's digital age, leveraging the power of Generative AI can set your small business apart, providing innovative solutions to everyday challenges and opening up new avenues for creativity and efficiency. This hands-on training session is specifically designed for small business owners who are eager to explore the potential of Generative AI in transforming their business operations, marketing strategies, and customer engagement. What You Will Learn: Introduction to Generative AI: Understand the basics of Generative AI and how it can…
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