BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The Pasadena City College Small Business Development Center (SBDC) - ECPv5.0.2.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The Pasadena City College Small Business Development Center (SBDC)
X-ORIGINAL-URL:https://pccsbdc.org
X-WR-CALDESC:Events for The Pasadena City College Small Business Development Center (SBDC)
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20210314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20211107T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210624T150000
DTEND;TZID=America/Los_Angeles:20210624T163000
DTSTAMP:20260526T113158
CREATED:20210527T012017Z
LAST-MODIFIED:20210602T202049Z
UID:8798-1624546800-1624552200@pccsbdc.org
SUMMARY:Basics of SEO & Web Analytics
DESCRIPTION:Are you looking to get more traffic to your website from Google search?  Curious how to measure the effectiveness of your SEO activity?  Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success.  We will provide vital techniques that any small business can use to attract more visitors\, drive more leads\, and ultimately drive sales.  We’ll help you find valuable keywords\, optimize your website for Google\, and measure the success of your SEO and marketing campaigns. \nIn this seminar: \n\nWhat is SEO?\nOn-page vs. off-page SEO\nThe importance of rankings\nHow to identify profitable keywords\nThe difference between local and national SEO\nHow to measure website traffic and success\nAn overview of Google analytics and Google search console\nConversions and conversion measurement\n\nPresented by: Colin Smith \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar.  \nREGISTER NOW \n
URL:https://pccsbdc.org/workshop/basics-of-search-engine-optimization-15/
LOCATION:Webinar – PCC
CATEGORIES:Website
ATTACH;FMTTYPE=image/jpeg:https://pccsbdc.org/wp-content/uploads/sites/6/2020/02/search-engine-e1582658194773.jpg
END:VEVENT
END:VCALENDAR