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X-WR-CALNAME:The Pasadena City College Small Business Development Center (SBDC)
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X-WR-CALDESC:Events for The Pasadena City College Small Business Development Center (SBDC)
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DTSTART;TZID=America/Los_Angeles:20250122T110000
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SUMMARY:Answer the Money Question: “Why Would I Choose You Over Your Competition?
DESCRIPTION:Most business leaders don’t know how to position their company as a one-of-a-kind problem solver\, so they repeat the slightly modified marketing language of their competitors.  Unfortunately\, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling. \n\nIn this session\, Aleya Harris will teach you how to define the problem you solve\, showcase your approach to solving it better than anyone else\, and reveal the transformation you create for your clients.  By the end of the session\, you will effortlessly answer the money question: “Why would I choose you over your competition?” instead of struggling to differentiate yourself. Discover the financial abundance hidden in problems\, unearth your power as a problem solver\, and close your dream clients without stumbling over unclear messaging.\n\nTakeaways Include:\n\nDefine the problem you solve for your clients\, so they see your company as the irresistibly perfect solution.  Use proven recalibration techniques to go beyond the surface and discover how your approach puts you in a league of your own.\nLearn how to realign your products and services around the problem you solve\, your unique essence\, and the deep desires of your future clients.\nUsing the included worksheet\, develop your radically authentic\, clear\, and compelling one-liner. Finally\, have a central statement your entire team can use to communicate what you do. Your ideal clients will find working with you a no-brainer.\n\nPresented by: Aleya Harris \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar.  \nREGISTER NOW \n
URL:https://pccsbdc.org/workshop/answer-the-money-question-why-would-i-choose-you-over-your-competition-2/
LOCATION:Webinar – PCC
CATEGORIES:Branding & Messaging,Business Development & Operations,Marketing Planning
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